About Us
ATOSS Software SE is one of Germany’s most successful tech growth stories. As the market leader in Workforce Management Software, we help companies work more intelligently, creatively, and humanely optimizing the balance between profitability and people.We’re in rare company: according to
Handelsblatt (10/24), just 309 public companies worldwide achieved over 20% return on sales for ten consecutive years. Only two are based in Germany and ATOSS is one of them.With 19 years of record breaking growth, over €2 billion market cap, and listings in SDAX and TecDAX, we’re scaling globally and we’re growing our Enterprise Sales Team.If you’re ready to drive impact in a high-performing B2B SaaS environment, this is your chance to elevate your career.
The Person You are
At ATOSS, we hire for both character and skill, seeking individuals who embody resilience, a pioneering spirit, and the passion to grow.
We Value Those Who
Think like entrepreneurs – taking ownership, pushing boundaries, and driving impact.Challenge the status quo – bringing fresh ideas and bold execution to the table.Thrive in change – seeing growth as a lifelong journey, both professionally and personally.
The Role
We are looking for a Senior Digital Marketing Specialist to lead performance-driven campaigns that engage enterprise buyers and generate high-quality pipeline. This role is perfect for an analytical, hands-on B2B marketer who thrives on using data to fuel growth, scale international campaigns, and collaborate with cross-cultural teams to deliver measurable impact.
Key Responsibilities
- Own and execute the digital marketing strategy across paid media, automation, and analytics to meet MQL, SQL, and pipeline goals.
- Plan, launch, and optimize multi-channel campaigns (search, social, display, retargeting, programmatic) with a clear focus on performance metrics and ROI.
- Lead full-funnel strategy and optimization — from awareness to conversion — ensuring seamless buyer journeys, precise audience targeting, and continuous improvement of pipeline quality and velocity.
- Drive performance improvements across all channels — paid, organic, and ABM — by applying rigorous testing, advanced analytics, and data-driven decision-making to maximize impact, efficiency, and ROI at scale.
- Develop targeted journeys by region, buyer persona, and industry, in collaboration with content, communications, and sales teams.
- Run Account-Based Marketing (ABM) initiatives using tools like LinkedIn Matched Audiences, intent platforms, and custom audience strategies.
- Analyze and report on campaign performance (CTR, CPL, ROAS, pipeline contribution) to provide actionable insights and inform strategic decisions.
- Stay ahead of global digital marketing trends, tools, and innovations to maximize campaign performance and competitive advantage.
Key Requirements
- 5–7 years of B2B digital marketing experience, ideally in SaaS or enterprise technology.
- Proven success managing international or regional campaigns with measurable results.
- Hands-on expertise with Google Ads, LinkedIn Campaign Manager, Pardot, SEO/SEM tools.
- Strong analytics skills with Google Analytics, Looker Studio, Salesforce, and advanced Excel/Google Sheets (pivot tables, VLOOKUP).
- Knowledge of data infrastructure and tracking (e.g., Google Tag Manager) is a plus.
- Deep understanding of B2B funnels, demand generation, and sales–marketing alignment.
- Experience with ABM strategies and tools is a strong plus.
- Excellent written and verbal communication skills.
- Highly organized, detail-oriented, and able to manage multiple projects independently.
- Data-driven mindset with a passion for measurement, optimization, and experimentation.
Our Benefits
- Competitive salary and benefits package, including comprehensive insurance & wellness support, meal cards, and in-house refreshments
- Opportunities for professional growth and development
- A collaborative and innovative work environment
- Over 15,000 well-known customers | Sustainable growth of over 10% | Over 30% EBIT | Listed on the German Stock Market: SDax & TecDax | Security & stability
Join us and be part of a high-growth, future-focused company!
