Senior Digital Marketing Specialist

About Us

Exotel is reimagining the future of customer engagement with the power of AI.

With 20B+ annual conversations and 7000+ global clients — including industry leaders like HDFC Bank, Flipkart, Delhivery, Vedantu, Practo, etc — we’re transforming how businesses connect with their customers across BFSI, E-commerce, Logistics, Consumer Services, Healthcare and many more industries.

In a world where expectations are sky-high, we help companies boost revenue, cut costs, and deliver unforgettable customer experiences. How? With AI-powered co-pilots that supercharge agents, automate the boring stuff, and offer smart self-serve options across all communication channels.

We don’t just build tech — we build partnerships. At Exotel, we collaborate closely with our clients to unlock the full potential of AI-led conversations.

Join us in shaping the future of communication. Let’s empower every conversation — #likeafriend.

To know more about us, Click Here

About the Role

Exotel is seeking a performance-driven Digital Marketing Specialist to accelerate our B2B SaaS growth engine. You'll own demand generation initiatives across the funnel, from top-of-funnel awareness to pipeline acceleration and customer expansion. This role requires deep expertise in modern search optimisation, including AEO/GEO, sophisticated email marketing automation, and enterprise ABM strategies.

Experience: 4-8 years B2B SaaS Marketing

Screening Criteria!!!!

• Demonstrates hands-on

  technical SEO and website optimisation

  experience
• Understands

  Answer Engine Optimisation and AI search strategies(Mandatory)

• Shows B2B SaaS-specific SEO knowledge and

  buyer journey understanding

• Has enterprise-focused

  paid search campaign

  experience
• Can explain

  website conversion optimisation

  with specific results

What You'll Do

• Demand Generation & Pipeline Acceleration: Drive qualified pipeline through integrated digital campaigns targeting mid-market and enterprise accounts. Own MQL/SQL conversion optimisation and work closely with SDR teams to maximise opportunity creation rates.
• Advanced Search & Content Strategy
• Execute comprehensive SEO/SEM strategies while pioneering Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) initiatives. Optimise for AI-powered search experiences and voice queries to capture intent at every buyer journey stage.
• Traffic Acquisition & Content Distribution Take ownership of the traffic funnel and develop and execute strategies to drive traffic in the right direction via backlinks, guest blogging, and other content distribution channels.
• Performance Analytics & Growth Optimisation Own marketing attribution modelling, funnel analysis, and ROI measurement. Implement advanced tracking, conduct multivariate testing, and optimise campaign performance across all digital touchpoints.
• Technical SEO: The ideal candidate must have strong hands-on experience with technical SEO, including schema markup implementation, structured data, crawlability, site speed optimisation (Core Web Vitals), and technical audits. They should be proficient in tools like Google Search Console, SEMrush, Screaming Frog, and have a deep understanding of mobile SEO, site architecture, and optimisation for AI-driven and voice search experiences.

Requirements

• B2B SaaS Marketing Experience 4-5 years in high-velocity B2B SaaS environments with a proven track record of driving ARR growth through digital channels. Experience with PLG or sales-assisted models preferred.
• Technical Marketing Stack Proficiency: Advanced knowledge of marketing Techstack (WordPress, Salesforce, Pardot, SEMRush, etc). Hands-on experience with SEO tools, email deliverability management, and conversion rate optimisation.
• Modern Search Optimisation Expertise Deep understanding of technical SEO, schema markup implementation, and emerging AEO/GEO strategies. Experience optimising for generative AI search engines and conversational queries.
• Data-Driven Growth Mindset Strong analytical capabilities with experience in cohort analysis, LTV/CAC optimisation, and multi-touch attribution. Proficiency in Google Analytics, Tag Manager, and marketing mix modelling.
• Enterprise Sales Alignment: Understanding complex B2B sales cycles, buying committees, and enterprise procurement processes. Experience supporting field sales teams and channel partner programs.

Nice to Have

• Experience in CCaas, CPaaS, UCaaS, or communications technology verticals
• Programmatic advertising and LinkedIn Sales Navigator expertise
• Marketing operations and RevOps collaboration experience
• Previous scaling experience in 50-500 employee SaaS companies

Success Metrics

• Pipeline generation and velocity improvement
• Cost per acquisition (CPA) and customer acquisition cost (CAC) optimisation
• Marketing-sourced revenue and pipeline attribution
• Traffic-to-MQL-to-opportunity conversion rates
• Organic traffic growth and search visibility expansion