Senior Digital Marketing Specialist

PIXOUS TECH looking for a results-driven Digital Marketing Specialist to develop, implement, and manage online marketing campaigns across various digital channels. The ideal candidate will be responsible for boosting brand awareness, driving website traffic, generating qualified leads, and improving customer engagement.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
• Manage and grow the company’s online presence on platforms like Google, Facebook, Instagram, LinkedIn, and others.
• Conduct keyword research and implement SEO strategies to improve website ranking.
• Analyze campaign performance using tools like Google Analytics and prepare detailed reports.
• Create engaging content and ad copies for digital campaigns.
• Collaborate with design, sales, and content teams to align marketing strategies with business goals.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• Proven experience as a Digital Marketing Specialist or similar role.
• Strong knowledge of SEO, Google Ads, social media advertising, and email marketing.
• Proficiency in digital marketing tools (Google Analytics, Search Console, Facebook Ads Manager, HubSpot, etc.).
• Excellent written and verbal communication skills.
• Ability to analyze data and provide actionable insights.

Preferred Skills (Optional):

• Experience with marketing automation tools (HubSpot, Mailchimp, etc.).
• Basic knowledge of graphic design tools (Canva, Photoshop, or Figma).
• Familiarity with video marketing strategies.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Food provided

Work Location: In person