Senior Content Writer

Key Responsibilities

• Craft creative and platform-appropriate content for Instagram, LinkedIn, Twitter/X, Facebook, and YouTube
• Write sharp captions, post copy, stories, reels scripts, and engagement-based content
• Co-create content calendars in collaboration with social media managers and designers
• Conceptualize campaign ideas that align with ongoing trends, cultural moments, or business objectives
• Maintain a consistent brand voice across all platforms while tailoring tone per channel
• Research and incorporate insights from social trends, pop culture, and competitor activity
• Conduct keyword research using tools like Ahrefs, SEMrush, or Google Keyword Planner
• Write SEO-optimized blog posts, long-form articles, landing pages, product descriptions, FAQs, and more
• Collaborate with SEO teams to improve content structure, readability, and search performance
• Refresh old website/blog content to improve organic traffic and engagement
• Create pillar-cluster strategies and content hubs for long-term SEO wins
• Partner with design, social, and marketing teams to brainstorm creative content ideas
• Own content briefs end-to-end: from understanding objectives to final delivery
• Participate in brainstorms, brand workshops, and client calls as required
• Suggest new content formats and ideas—think memes, carousels, newsletters, or podcasts
• Track performance of published content (reach, engagement, SEO ranking, CTR, etc.)
• Use analytics tools to optimize future content based on past learnings
• Test different content formats, tones, and hooks to improve outcome
• Review, refine, and elevate content, ensuring alignment with brand identity, platform standards, and regulatory norms.
• Drive partnerships with creators to bring the brand vision to life
• Understand the digital media plans to manage creation of critical creative assets for timely execution of the proposed plan.
• Lead the exploration and development of fresh, impactful content formats that balance efficiency with immersive consumer experiences.
• Carefully review all content for grammatical errors, spelling mistakes, and inconsistencies, ensuring accuracy and professionalism.
• Ensure consistency of messaging, voice, visual design and tone across all brand communications.
• Explore unique brand partnerships, visual references, formats, and innovations the brand can tap
• Provide suggestions on how to extend the campaign narrative through innovations and partnerships, ideating ways to be more engaging and have a stronger brand recall
• Scouting new format innovations, relevant references, art styles and copy references along with ensuring the resulting creative outcome is in line with the brief/expectation.
• Uphold the craft, creativity and brand identity for the one-off projects and on-boarded/always-on brands.
  

Requirements

• 4+ years of experience in a senior content or creative leadership role (preferably agency or digital brand side).
• Strong background in SEO content strategy, digital copywriting, and social-first storytelling.
• Demonstrated success in managing content across web, social media, display, native, and emerging platforms.
• Experience building and leading cross-functional creative teams.
• Solid understanding of analytics, content performance metrics, and digital KPIs.
• Proficiency with tools such as Adobe Creative Suite, Google Analytics/Search Console, SEMrush, or similar.
• Excellent communication, presentation, and collaboration skills.