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Weekday AI (YC W21)
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Senior Content Manager

Senior Content Manager

Weekday AI (YC W21)

1 years

0 Lacs

india

Posted:4 days ago| Platform:

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Skills Required

content strategy storytelling communication engagement planning optimization tracking marketing management visual consistency messaging seo analytics effectiveness collaboration design leadership measurement analyze metrics reports strategies data analysis writing editing proofreading research cms wordpress hubspot

Work Mode

On-site

Job Type

Full Time

Job Description

This role is for one of the Weekday's clients

Min Experience: 1 yearsJobType: full-timeWe are seeking a

Senior Content Manager

who can take ownership of our content strategy and storytelling efforts across multiple digital platforms. The ideal candidate is a highly creative thinker with strong editorial judgment, excellent communication skills, and a proven ability to craft content that drives brand awareness, engagement, and conversions.You will lead the end-to-end content lifecycle — from ideation, planning, and creation to optimization and performance tracking. The role requires a balance of strategic thinking and hands-on execution, ensuring all content aligns with business objectives, brand voice, and audience needs.

Requirements

Key Responsibilities

Content Strategy & Planning:

Develop and implement a comprehensive content strategy that supports overall marketing and business goals.
Plan editorial calendars and campaign-specific content roadmaps.
Identify new content opportunities, trends, and formats that engage target audiences.

Content Creation & Management:

Oversee the creation of high-quality written, visual, and multimedia content across channels including blogs, social media, website, email, and marketing campaigns.
Write and edit compelling copy that resonates with different audience segments.
Ensure brand consistency in tone, style, and messaging across all content touchpoints.

SEO & Content Optimization:

Collaborate with SEO specialists to optimize content for organic visibility and keyword relevance.
Use analytics tools to track performance and continuously improve content effectiveness.

Cross-Functional Collaboration:

Work closely with marketing, design, product, and sales teams to align content with brand campaigns and initiatives.
Manage external writers, editors, and freelancers to deliver on deadlines and maintain quality standards.

Brand Storytelling:

Shape and evolve the brand voice and narrative across all content.
Develop thought leadership content such as whitepapers, case studies, and blogs that establish authority in the industry.

Performance Measurement:

Analyze engagement metrics and content performance reports to refine strategies.
Present insights and recommendations to stakeholders based on data-driven analysis.

Skills & Qualifications

1-8 years of experience in content marketing, editorial strategy, or digital marketing roles.
Exceptional writing, editing, and proofreading skills with a strong attention to detail.
Proven experience managing content teams, editorial calendars, and end-to-end content workflows.
Deep understanding of SEO, keyword research, and content performance analytics.
Ability to translate complex ideas into clear, engaging narratives tailored to different audiences.
Proficiency with CMS tools (WordPress, HubSpot, etc.), analytics platforms (Google Analytics, Search Console), and social media management tools.
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
A creative mindset with an eye for storytelling and design synergy.

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Senior Content Manager