Senior Content Manager

As a Content Writing Manager, you will oversee all aspects of your company's written content to ensure alignment with the brand voice, business goals, and audience needs. Your role will involve a blend of creative writing, strategic planning, and team leadership. Key Responsibilities: - Develop and execute a comprehensive content strategy that aligns with marketing and business objectives. This includes identifying target audiences, topics, and content formats such as blog posts, articles, social media updates, and e-books. - Lead a team of writers by providing guidance, feedback, and editing. You will also be hands-on, writing key pieces of content yourself to set the tone and maintain quality. - Manage the content calendar to ensure timely production, editing, and publishing of content across various platforms. - Optimize all content for search engines (SEO) to enhance organic visibility and drive web traffic. This involves keyword research and analysis of content performance metrics. - Collaborate closely with other teams like marketing, design, and sales to maintain consistent content that aligns with the brand message and supports various campaigns. - Track and analyze content performance utilizing tools like Google Analytics, providing regular reports to management and making data-driven decisions to enhance future content. Qualifications: - Proven experience in content writing, content creation, and team management with a strong portfolio showcasing various content types. - Exceptional writing skills encompassing grammar, style, and tone adaptation for different audiences and platforms. - Strategic thinking to create a content plan that contributes to long-term business goals. - Proficiency with content management systems (CMS) like WordPress, along with knowledge of SEO and analytics tools. - Excellent leadership and communication skills to effectively mentor a team and collaborate with other departments. - Creativity in generating fresh, innovative content ideas and approaches.,