Senior Brand Manager

Hexafun

4 years

0 Lacs

Mumbai Metropolitan Region

Posted:1 day ago| Platform:

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Skills Required

storytelling ai creativity model marketing strategy retention research analysis positioning management storyboards ads packaging crm engagement strategies efficiency portfolio video communication presentation certifications analytics

Work Mode

On-site

Job Type

Full Time

Job Description

About us:

grow the business further.

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Days:

Model:

Timings:

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Experience:

Role Overview:

Develop and execute the overall brand strategy and GTM plans for new product launches, campaigns, and seasonal activations.
Conduct market research, competitor analysis, and consumer insight studies to inform brand positioning and messaging.
Translate business objectives into insight-driven creative briefs, inspiring impactful campaigns and activations.
Lead shoot management from concept to delivery, including decks, storyboards, talent selection, production, and post-production.
Guide a creative team to produce high-quality brand assets for all channels including website, retail POS, performance ads, packaging, and more.
Collaborate with internal teams and agencies to execute performance and retention marketing campaigns (Google Ads, Meta Ads, CRM, Email, SMS, WA, Loyalty).
Monitor campaign KPIs (CAC, ROAS, CTR, engagement), optimize creatives and strategies to maximize ROI.
Manage the brand marketing budget to ensure cost efficiency without compromising quality.
Oversee timelines and ensure on-time delivery of all brand initiatives.

Requirements:

6–7 years of experience in mainline + digital brand management, preferably in a D2C brand.
Bachelor’s/Master’s degree in Marketing, Business Administration, Communications, or related field.
Proven track record of leading large to mid-scale brand campaigns and digital-first marketing strategies.
Strong portfolio showcasing shoot management (print, digital video) and creative execution.
Hands-on expertise in performance marketing and retention tools (Google, Meta, CRM platforms).
Excellent communication, presentation, and interpersonal skills.
Additional certifications in digital marketing, analytics, or brand management are a plus.

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