Posted:1 day ago|
Platform:
On-site
Full Time
We are hunting for a Brand Architect – Digital First, ideally someone in the early growth stage of
their career who brings fresh perspective, digital fluency, and hands-on experience building modern brands. This role is best suited for professionals who are 30 years below, who’ve already made a meaningful impact and are ready to shape category-leading brands at scale.
● 1 in 3 practising doctors in India is a Medvarsity learner
● 3.2 million healthcare professionals across 192 countries engage monthly with the
Medvarsity ecosystem. Our vision is simple but ambitious: Impact healthcare through education.
We don’t just deliver courses—we deliver better patient outcomes, one lesson at a time.
Calling all digital-first storytellers and brand builders.
● If your idea of branding involves long-form posts that go viral, campaigns that shift
conversations, and building emotional equity—not TV spots and media buying—read on.
● We’re looking for a hands-on, content-obsessed, AI- Brand Manager to lead the brand
story for Medvarsity, Assimilate by Medvarsity, and other sub-brands of Medvarsity.
● You’ll work directly with the VP Marketing and leadership teams to shape how 3M+
healthcare professionals see and experience the Medvarsity brand every month.
● Own the entire brand identity, voice, and presence across digital channels.
● Design and deploy content-led brand campaigns that inspire action, loyalty, and
word-of-mouth.
● Build strong engagement across Instagram, LinkedIn, YouTube, and emerging platforms.
● Collaborate with the in-house creative & design teams to deliver stunning brand assets.
● Be AI—use ChatGPT, Midjourney, Figma, Notion, etc. to work smart and fast.● Align with product, sales, ops, and academic teams to ensure the brand shows up
consistently.
● Build community through ambassadors, influencers, and creators who believe in Medvarsity.
● Track brand KPIs like sentiment, share of voice, engagement, and organic reach.
● 5–8 years in brand strategy or digital marketing at a digital-first company
● Proven record in building brands via social, content, community, and storytelling
● Hands-on experience—you’ve done the work, not just reviewed slides
● Obsession with design, user behavior, and emotional brand equity
● Already using AI tools to enhance your creativity and efficiency
● Worked directly with creative, content, or product teams—not just agencies
● ATL/BTL media buyers or event marketers calling themselves brand managers
● Portfolios focused on TV, hoardings, radio, or newspaper ads
● Brand coordinators who don’t know what’s trending on Instagram
● The chance to build iconic brands in global healthcare education
● Leadership access and cross-functional impact from Day 1
● Work with a mission-led team building for scale and social change
● Your work will be seen, felt, and shared by millions—every month
Medvarsity
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