Senior Associate

The employer branding senior associate will be responsible for working with the talent marketing team to strengthen RSM’s employer brand in India and assist with brand initiatives globally working closely with the teams in the U.S., Canada, India and El Salvador. The position will execute the recruitment marketing strategy, craft authentic stories, amplify talent experiences and create content that attracts and engages top talent across digital platforms and position RSM as an employer of choice globally.

This role is ideal for someone who thrives at the intersection of brand strategy, digital marketing, and employee experience, someone who can think big, move fast and execute with creativity and precision.

Employer brand building

• Support the development and execution of employer branding strategy aligned with the brand guidelines.
• Plan and execute talent marketing campaigns to boost brand visibility across social media, web, job portals and third-party sites.
• Collaborate with cross functional teams to identify and communicate key differentiators of the RSM talent experience.

Recruitment marketing

• Source and create compelling content showcasing our people, culture, growth stories, and career opportunities through marketing campaigns, including employee-generated content, blog stories and testimonials that resonate with the intended audience.
• Support capture and maintenance of employee-generated videos, creating genuine, compelling videos of employees for use on social, websites, job descriptions and campaigns.
• Contribute to internal campaigns (onboarding, EVP activation, referral drives) that reinforce RSM’s people-first culture.
• Attend local employee events and virtual events to capture content.

Analytics and reporting

• Track the performance of digital campaigns, web, social, third-party sites, internal platforms, etc. and continually identify improvement areas to improve communication processes, tools, and results.

Leveraging technology

• Actively explore opportunities and share ideas to continually improve processes, tools, and results by leveraging technology and AI.

Stakeholder management

• Actively build relationships with team members and key stakeholders in India and the U.S.

EDUCATION/CERTIFICATIONS

(MUST NOTE REQUIRED OR PREFERRED)

Required bachelor’s degree in communications, marketing, or related fields (post-graduates preferred)

TECHNICAL/SOFT SKILLS

(MUST NOTE REQUIRED OR PREFERRED)

Requires:

• Strong grasp of digital marketing strategies and analytics with data driven mindset
• Exceptional written and verbal communication skills, with the ability to craft compelling content across formats and platforms
• Proficiency in social media content creation and management
• Excellent interpersonal and collaboration skills to work across teams and regions
• Ability to manage multiple projects in a fast-paced environment with keen attention to detail
• Comfortable working across time zones and with global stakeholders

EXPERIENCE

(MUST NOTE REQUIRED OR PREFERRED)

Requires:

• 6+ years in employer branding, content/digital marketing, or corporate communications
• Proven expertise in content creation and visual storytelling tailored for digital platforms
• Proficiency with tools like Canva/Adobe Express, content management systems, social media platforms, and project management systems
• Data-driven mindset and strong analytical reporting with the ability to present insights and recommendations
• Creative thinker with a passion for building brand love and demonstrated ability to partner with agencies and creatives to build impactful campaigns
• Proven success in managing stakeholder expectations and meeting deadlines

LEADERSHIP SKILLS

(MUST NOTE REQUIRED OR PREFERRED)

Requires:

• Ability to prioritize and manage multiple requests in a dynamic, digital-first, global environment
• Excellent organizational skills with a proactive, collaborative mindset
• Strong stakeholder management and cross-functional communication skills