Senior Associate - Digital Marketing
About Neolytix
Neolytix is a boutique Consulting and Management Services Organization that works with small & medium-sized healthcare providers across the United States. Our portfolio of services caters to micro verticals and is built on the expertise we have developed in enabling these practices.
Work with a company where your work can make a real impact!We are a boutique company respected and ❤ by our clients providing no-nonsense advice on key issues that impact them.4.7 ⭐ on Google and 4.2 ⭐ on Glassdoor with 80% of approval rating!
About The Role
Neolytix is looking for a Digital Marketing professional experienced in Organic SEO, who has a product mindset to growing businesses and creating value for the brand portfolio assigned to them. This is a fully remote, individual contributor role with significant performance incentives on top of a base salary.
- Who you are: You possess subject matter expertise in digital marketing and can translate a business requirement to a fully executable digital marketing plan
- You possess a robust understanding of Digital Marketing strategy, Competitive research and Funnel management mapped to Customer Persona being targeted
- Well versed in Organic SEO – Building traffic and funnels, conversion metrics, customer targeting, building measures in GA, attribution models etc
- Advanced Content Management Skills – Trim non performing content, research KW and build new content calendar that meets customer targeting goals
- You are familiar with setting up KPI tracking using attribution models, UTM Campaign manager and managing digital marketing performance
- You are a savvy marketer and can wordsmith messaging for maximum impact
- You are familiar with buyer personas and customer lifecycle stages, and you can piece that together with long term content strategy and marketing ideas
- You have a thorough understanding of Keyword research, Google Tag Manager, Analytics, Conversion goals, Custom Audiences, Schema generation
- You are an expert in On Page, Off Page & Technical SEO
- You are familiar with website design and Wordpress CMS. You have built and designed websites
- You are creative and find new avenues to promote content by reaching out to influencers and other internet assets (Build relevant backlinks)
- You are a multi tasker and can manage delegating tasks when needed, mentor team members and motivate them to perform
What you will do:
- Build Marketing or services proposals for clients and prospects covering Website Design, SEO, Paid Campaigns & Social
- Research & understand Target Market, customers, competitors specific to a service niche
- Build Buyer personas, define and own the content strategy for different sales funnels
- Own the Marketing Lead conversion goals for accounts assigned to you
- Client Servicing – Promptly respond and answer communication from clients
- Communicate and manage client satisfaction on the projects assigned to you
- Track & report Conversions, Costs, Engagement, KW Ranking and SERP for identified KW in the form of SMART goals
- Track competitive landscape, conduct content audits to identify search trends and opportunities, with the help of SEO tools
- Audit & Monitor Sales Funnel - All leads flow through the system correctly with correct attribution
- Keep a Master checklist of all forms on website & document each sales funnel
- Keep a Master Checklist of all Pages & Schema Markups - Ensure periodic updates based on content updates
- Stay up to date on latest trends in the service areas you are focusing on and come up with new ideas to stay ahead of the competition
- Setup 1 pillar page for each service Keyword
- Maximize Page authority on Pillar page via Internal Linking
- Work with Devs to ensure all Website changes/ Issues are completed or resolved in a timely manner
- Ensure Content Plan supplements your Competitive & KW research
- Publish a rolling Monthly Content Plan - Published last week of each month for next month)
- Ensure Content is published periodically and timely
- Work with Dev team to implement Spam Protection Measures to capture leads accurately
- Conduct random audit on site and pages to make sure site functionality is up
- Work with Dev team to implement site uptime and site formatting break monitors
- Bring thought leadership in building new strategies for meeting marketing goals
- Organize work with the team to help you achieve your goals in the most efficient manner
- Support special projects for cross sell, promotion and new service launch
Skills and Knowledge, you should possess:
- Graduate or a Post Graduate Degree in Business or Marketing Management
- Product Mindset – Constantly looking at ways to improve status quo in the next iteration
- Excellent Communication & Presentation Skills
- High Degree of proficiency in:
- Technical SEO – Competitive KW research, Link Google Analytics, Setup Goals, Tag Manager, Google Campaign UTM/ URL builder, Attribution Models
- On Page SEO – KW, Meta Snippets, Schema’s, Yoast or other WP plugins
- Influencer Marketing and Back Link Building
- Website Design using WordPress. Some basic coding knowledge in PHP/ HTML/CSS is a plus (not mandatory)
- Familiar with WordPress plugins ecosystem : Gravity Forms, Elementor, RankMath/ Yoast,
- Experience with SEO tools like Google Analytics, Screaming Frog, Search Console, Ahrefs, SEMRush etc
- Analytical skills to drill down into a data and identify solutions and factors impacting performance
- Creative, Solution mindset – ‘How it can be done’ rather than ‘This is what the problem is’
- Able to work independently Proactive, flexible, and hardworking teammate
- At least 5 years experience specifically in Organic Marketing, 8 years preferred
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