Senior Analyst, Marketing Measurement

3.0 - 5.0 years

0 Lacs

Bangalore Urban, Karnataka, India

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

marketing measurement network addition content development analytics support strategies management extraction mathematics statistics sql analysis software python data visualization tableau excel code macros vba reporting merchandising tracking effectiveness automate reports troubleshooting testing vision genetics recruiting termination compensation training assessment

Work Mode

On-site

Job Type

Full Time

Job Description

Who We Are: Saks is a world-renowned luxury ecommerce destination. The company’s unique approach combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores that extends that seamless experience into the real world. On its website and app, Saks offers an unparalleled selection of curated merchandise across fashion for women and men, beauty, jewelry, home décor and more. In addition to the shopping experience, customers come to Saks for inspiring editorial content, access to digital stylists, lifestyle experiences and other world-class services. The company is currently in the midst of a dramatic expansion, driven by significant enhancements to its platforms and offerings, with the goal of becoming the preeminent destination for luxury internationally. Role Summary: The successful candidate will primarily focus on driving business results through the development and execution of world class analytics designed to meet evolving business needs. He/she will support Saks’s strategies through the delivery of best of breed campaign management, measurement of all-channel and cross banner marketing promotions, the extraction of key analytical insights and by providing customer centric recommendations. The scope of work spans across the saks.com business channel. The ability to think strategically about customer and business challenges and proactively propose solutions will be critical to their success. Forward thinking is the key to this role as new technologies and opportunities present themselves Key Qualifications: Bachelor’s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics 3 to 5 years of experience in SQL, command-line statistical analysis software (Python), Data Visualization (Tableau) and working with web analytics packages (e.g. Adobe Analytics) Strong Microsoft Excel skills. Ability to code macros in VBA a plus. Proven ability to apply findings to business problems to lift revenue and profits. Strong marketing analytics acumen. Understanding of MMM, MTA a plus Role Description: Below is a list of the major tasks, duties, and responsibilities performed by this position Performance Analytics & Reporting (70%) Act as the primary analytics liaison for Marketing and Media teams. Own and manage marketing and merchandising performance reporting. Conduct statistical analyses and develop dashboards to address key business questions. Support marketing and media measurement initiatives as needed. Ensure accurate media tracking and lead process improvements to enhance reporting effectiveness. Create executive-ready presentations summarizing insights and strategic recommendations. Build and automate reports and dashboards that deliver ongoing value to the organization. Web & Media Analytics Operations (30%) Manage business aspects of Adobe Analytics, Monitor clickstream data and user behavior to detect conversion issues and support timely resolution with technical teams. Serve as a cross-functional resource for Adobe Analytics inquiries and troubleshooting. Partner with marketing and merchandising teams to address tracking issues, implement new analytics requirements, and deliver impactful reporting. Contribute to the development and execution of on-site A/B testing strategies. Your Life and Career at Saks: Exposure to rewarding career advancement opportunities A culture that promotes a healthy, fulfilling work/life balance Benefits package for all eligible full-time employees (including medical, vision and dental). An amazing employee discount Thank you for your interest in Saks. We look forward to reviewing your application. Saks provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Saks complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Saks welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used. Show more Show less

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