Senior Analyst - Digital Performance & Analytics

COMPANY DESCRIPTION

Bloom AI is a modern intelligence layer that accelerates decision-making through AI-driven synthesized insights. We empower enterprises to unlock the value of data with human-like synthesis and decision intelligence at scale. Our proprietary tools and solutions are trusted by investment managers, insurance, private equity, and Fortune 1000 companies for more informed, efficient, and productive business practices.

Bloom AI is in Raleigh (U.S.) and New Delhi (India).

Senior Analyst – Digital Performance & Analytics

ROLE DESCRIPTION

Digital Performance & Insights Interpretation

• Analyze multichannel marketing data (email, web, campaigns, social, CRM, paid media) to identify trends, performance drivers, and engagement patterns.
• Build structured, client-ready presentations—clarifying what happened, why it happened, and what to do next.
• Support monthly/quarterly performance reviews with intelligence-backed storytelling.

Data & Reporting Collaboration

• Partner with Bloom AI’s data ingestion and reporting teams to ensure data completeness, quality, and alignment with client KPIs.
• Translate business questions into data requirements and support the development of automated dashboards and intelligence reports.
• QA dashboards and outputs to ensure accuracy, consistency, and relevance.
• Help identify new intelligence opportunities based on digital activity signals (engagement scoring, channel lift analyses, content performance insights, etc.).

Internal Collaboration

• Work with Product and Engineering to shape enhancements to our digital intelligence and reporting products.
• Contribute to case studies, insights reports, and internal playbooks on digital analytics best practices.
• Support the leadership team with insights for sales materials, pitches, and client use cases.

WHAT YOU BRING

Experience & Skills

• 4-6 years

  of experience in digital analytics, marketing analytics, performance insights, or customer analytics roles.
• Strong understanding of multichannel marketing data—email, web analytics, CRM, social, and paid media (experience in financial services is a plus).
• Working knowledge of martech tools such as

  Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, CDPs,

  or campaign platforms.
• Strong analytical skills with the ability to translate data into insight and insight into action.
• Excellent data storytelling ability—clear, structured thinking with strong PowerPoint and narrative skills.
• Comfort collaborating with data engineers and reporting developers; ability to translate business needs into data requirements.
• Attention to detail and a high bar for accuracy.

Nice to have

• Experience with enterprise clients (especially asset management, insurance, or fintech).
• Exposure to SQL, Python, or BI tools (Tableau, PowerBI, Looker).
• Understanding of AI-augmented reporting, marketing intelligence, or automation workflow

Soft Skills

• Strong communication skills—able to explain complex analytics to non-technical stakeholders.
• Problem-solving mindset with the ability to bring structure to ambiguity.
• Collaborative team player with a willingness to mentor analysts and work across functions.
• Curiosity, initiative, and a passion for improving how organizations understand their customers and channels.