Search Engine Optimization Specialist

About the Role

SEO Specialist

You’ll collaborate with content, design, development, and performance marketing teams to implement best practices and stay ahead of algorithm changes. If you're someone who thrives on growth challenges, lives by analytics, and constantly seeks ranking improvements, we want to hear from you.

Key Responsibilities

Strategy & Planning

• Develop, implement, and manage comprehensive SEO strategies across on-page, off-page, and technical SEO.
• Perform competitor analysis, keyword research, and market trend analysis to identify new opportunities.
• Create monthly and quarterly SEO roadmaps aligned with overall business goals.

On-Page SEO

• Optimize website pages for targeted keywords, metadata, internal linking, and content hierarchy.
• Conduct regular content audits and recommend improvements based on SEO performance.
• Collaborate with the content team to develop SEO-friendly content and blog strategies.

Technical SEO

• Conduct regular site audits using tools like Screaming Frog, Ahrefs, SEMrush, and Google Search Console.
• Identify and fix crawl errors, broken links, slow loading pages, duplicate content, and indexation issues.
• Work closely with developers to implement structured data/schema markup and improve Core Web Vitals.

Off-Page SEO

• Develop and execute white-hat link-building strategies, including outreach campaigns, guest posting, and digital PR.
• Monitor backlink profiles and perform toxic link analysis and disavowal when needed.

Reporting & Analysis

• Track, measure, and report on SEO performance metrics including rankings, traffic, CTRs, and conversions.
• Use tools such as Google Analytics, Google Data Studio, and Looker Studio to create insightful SEO dashboards and reports.
• Stay current with search engine algorithm updates and SEO trends to adapt strategies accordingly.

Key Requirements

Must-Have

• 2–5 years of hands-on experience in SEO, preferably for content-driven or eCommerce websites.
• Proficiency in keyword research, SEO audit, on-page optimization, and backlink strategies.
• Strong knowledge of Google Analytics, Search Console, Tag Manager, and SEO tools like Ahrefs, SEMrush, Moz, etc.
• Basic understanding of HTML, CSS, and JavaScript from an SEO perspective.
• Familiarity with CMS platforms (WordPress, Shopify, Webflow, etc.).
• Strong analytical mindset and attention to detail.

Good to Have

• Experience in international or multilingual SEO.
• Knowledge of local SEO and GMB optimization.
• Familiarity with AI SEO tools (Surfer, Clearscope, Frase.io, etc.).
• Experience working with content or performance marketing teams in an agency or fast-paced startup environment.

What You’ll Get

• Opportunity to work in a fast-paced, growth-oriented environment.
• Access to the latest SEO tools, training, and certifications.
• Collaborative team culture that values ownership and innovation.
• Flexible working hours and remote-friendly options.
• Performance-based incentives and growth opportunities.