Search Engine Optimization Manager

Job Title: SEO Manager

Location: Kozhikode

Experience Required:

Employment Type:

Industry:

About Us:

SEO Manager

Job Summary:

SEO Manager

Key Responsibilities:

SEO Strategy & Execution:

• Develop and execute comprehensive SEO strategies aligned with business objectives and user intent.
• Conduct keyword research, competitive analysis, and content gap analysis to identify new opportunities.
• Monitor and optimize on-page and off-page SEO efforts including meta tags, headings, schema markup, internal linking, and site structure.
• Create and manage a roadmap for SEO initiatives including new content, technical improvements, and backlink strategies.
• Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc., to measure and report on SEO performance.

Website Optimization:

• Collaborate with the development team to implement best practices for website performance, site speed, mobile responsiveness, and crawlability.
• Ensure proper indexing and site architecture to improve overall user experience and search engine visibility.
• Troubleshoot SEO-related issues such as crawl errors, duplicate content, redirect chains, etc.

Team Leadership & Collaboration:

• Lead, mentor, and grow a high-performing SEO team including analysts, content strategists, and outreach specialists.
• Foster cross-functional collaboration with content, marketing, and product teams to ensure SEO alignment.
• Provide training and upskilling for internal teams on SEO best practices.

Performance Tracking & Reporting:

• Track, analyze, and report on KPIs including traffic, rankings, conversion, and ROI.
• Present monthly performance dashboards and actionable insights to leadership.
• Continuously A/B test and iterate to improve results and ROI from organic channels.

Requirements:

Must-Have Skills & Experience:

• 5–10 years of proven experience in SEO, preferably within the EdTech, eLearning, or SaaS industries.
• Strong knowledge of technical, on-page, and off-page SEO.
• Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Deep understanding of search engine algorithms, ranking factors, and industry best practices.
• Experience in SEO for high-traffic websites and content-rich platforms.
• Proven ability to drive significant organic growth and visibility.

Team & Project Management:

• Strong leadership, project management, and team-building skills.
• Experience managing and mentoring SEO teams.
• Excellent communication skills, both verbal and written.
• Ability to manage multiple projects and stakeholders simultaneously.

Bonus Skills (Preferred but not mandatory):

• Experience with CMS platforms such as WordPress, Webflow, or custom-built systems.
• Familiarity with HTML, CSS, and JavaScript basics.
• Background in EdTech or education-related domains.
• Understanding of YouTube SEO and App Store Optimization (ASO) is a plus.

jijin@xylemlearning.com