Search Engine Optimization Manager

Role Overview: As an SEO Manager, you will lead the development, implementation, and management of the SEO strategy to enhance the online visibility and organic search performance of the company's digital assets. Collaboration with various teams will be crucial to ensure alignment with business objectives and drive sustainable growth in organic traffic and search engine rankings. Key Responsibilities: - Formulate comprehensive SEO strategies aligned with business goals and industry best practices. - Implement strategies to increase organic traffic, improve search engine rankings, and enhance overall online visibility. - Conduct thorough keyword research for target keywords and content optimization opportunities. - Analyse keyword trends and search volumes to guide content creation and optimization efforts. - Optimize website content, meta tags, headings, and other on-page elements for improved search engine visibility and user experience. - Implement technical SEO best practices for enhanced website performance and crawlability. - Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and user intent. - Conduct technical audits to address issues affecting crawlability, indexation, site speed, and mobile-friendliness. - Monitor SEO performance using analytics tools and generate reports to track key performance indicators and provide actionable insights. - Stay updated on industry trends, algorithm updates, and best SEO practices to refine strategies accordingly. - Work closely with cross-functional teams to integrate SEO best practices into digital marketing initiatives. Qualification Required: - Minimum 4+ years of proven experience in the SEO field with a track record of driving measurable results in organic search performance. - In-depth knowledge of SEO principles, techniques, and best practices. - Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc. - Excellent communication and interpersonal skills for effective collaboration across teams. - Desirable certifications such as Google Analytics or Google Ads.,