PPC Executive

About Blacklisted

Blacklisted is a dynamic and forward-thinking Digital Branding and Creative Design agency, dedicated to crafting visually compelling graphics, responsive websites, and impactful advertising solutions for corporate clients. With a multi-disciplinary team of passionate professionals, we deliver bespoke design and development services that elevate brands and drive measurable growth.

From creative visuals to strategic SEO, we provide full-spectrum digital services tailored to meet our clients' unique needs. At Blacklisted, we don't just create—we innovate, strategize, and deliver with purpose.

Role Overview

PPC Executive

Key Responsibilities

• Strategize, manage, and optimize PPC campaigns across multiple platforms (Google, Bing, Facebook/Instagram, etc.)
• Conduct detailed keyword research to uncover performance opportunities and inform campaign structure
• Craft compelling ad copy and design data-driven ad creatives and landing pages that convert
• Track, analyze, and report on campaign performance with actionable insights
• Optimize bidding strategies, targeting options, and ad placements to improve ROI and lower CPA
• Collaborate with creative and web teams for alignment on landing pages and visual assets
• Identify trends, insights, and new platform features to test and apply to live campaigns
• A/B test ad elements regularly to improve performance
• Maintain budget pacing and ensure campaigns meet client goals and deadlines
• Stay ahead of industry trends and continuously look for growth opportunities in the PPC landscape

Requirements

• 1–3 years of hands-on experience in PPC campaign management
• Proven experience in Google Ads, Facebook Ads Manager, Bing Ads, etc.
• Strong analytical skills and proficiency in tools like Google Analytics, SEMrush, Ahrefs, or similar
• Experience in conversion tracking and setting up pixels, tags, and goals
• Knowledge of landing page optimization and A/B testing methodologies
• Ability to manage budgets and forecast spend effectively
• Strong written and verbal communication skills