Search Engine Optimization Manager

Company Description:

Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo (Le Travenues Technology Limited) is a technology company focused on empowering Indian travellers to plan, book and manage their trips across rail, air, buses and hotels. ixigo assists travellers in making smarter travel decisions by leveraging artificial intelligence. The ixigo, ConfirmTkt and AbhiBus apps allow travellers to book train tickets, flight tickets, bus tickets, hotels, and cabs, and provide travel utility tools and services developed using in-house proprietary algorithms and crowd-sourced information. With over 54 crore Annual Active Users in Fiscal 2025, ixigo is the leading OTA for Next Billion Users in India. For more information, please visit http://www.ixigo.com

ixigo is looking for a Manager - SEO with extensive experience in Search Engine Optimization, App Store Optimization, Content Strategy & Generative Engine Optimization. This person would be responsible for the creation and optimization of the organic traffic acquisition strategy for ixigo.

Key Responsibilities:

Designing and executing the strategy for SEO, ASO & GEO while working in close cooperation with Tech and Content Team. This would typically entail:

A. On-page Optimization

• Site Structure Analysis, Competition Analysis, Keyword Research
• Keyword Finalization, Keyword Density Analysis, and Placement
• Existing Web Content Optimization, HTML Validation
• Creation of XML Site map, Keyword Difficulty
• Content Development Check, Brief Keyword Competition Review
• Tags, Anchor Text

B. Off-page Optimization

• Directory Submission, Article Submission, Press Release Submission
• Link building, Social Media Optimization

C. App Store Optimization

• Store Listing Experiments to increase conversion & Installs
• Keyword Ranking in Play Store & App Store

D. Generative Engine Optimization

• Increase Mentions & Traffic from ChatGPT, Gemini, Perplexity, etc.
• Identifying new SEO clusters to drive traffic and create brand awareness for ixigo
• Blogger outreach for guest blogging
• Managing in-house and outsourced teams and activities, tracking and monitoring their performance

Qualifications:

• An undergraduate degree in Computer Science, Engineering, or Mathematics.
• 5+ years of experience in SEO & ASO in the e-Commerce domain.
• In-depth experience with Google Analytics, Clevertap & App Analytics tools (Adjust, Firebase, etc.)
• Ability to “go down in the trenches” while solving problems
• An ability to identify & solve new business opportunities through the ideation of new products.
• Hands-on with AI platforms & tools to automate reporting & mundane tasks
• Ability to manage multiple projects simultaneously, work within a marketing team, and work with other departments.