Role Overview
We're looking for an innovative Brand & Content Expert who can develop and execute a distinctive brand identity that positions Softobiz at the forefront of the digital transformation landscape. You'll be responsible for creating compelling narratives that connect with global B2B audiences while ensuring our brand effectively communicates our technological capabilities and vision. The ideal candidate brings 8+ years of experience blending strategic brand thinking with hands-on content creation in the technology sector, and is highly proficient with modern AI tools to enhance productivity, creativity, and content optimization.
Location:
Hyderabad, India (On-site)
Experience:
8+ Years
What You'll Do
Brand Strategy & Management
- Define, refine, and implement our brand identity, tone of voice, and positioning across all channels
- Build comprehensive brand playbooks and ensure consistency in messaging across departments and platforms
- Create compelling brand narratives that articulate our value proposition to IT buyers and enterprise clients
- Partner with leadership to strengthen employer branding and internal brand alignment
AI-Enhanced Content Creation
- Leverage AI writing tools (ChatGPT, Claude, Jasper, Copy.ai, etc.) to efficiently produce high-quality content at scale
- Use AI tools to research industry trends, analyze competitor content, and identify content opportunities
- Apply AI-powered editing and optimization tools to ensure content clarity, SEO effectiveness, and brand consistency
- Train and upskill team members on effective AI tool utilization for content workflows
Content Strategy & Execution
- Develop and manage a comprehensive content strategy across multiple formats—blogs, whitepapers, case studies, videos, and social media
- Lead storytelling for product launches, service lines, campaigns, and brand partnerships
- Work closely with design, marketing, and tech teams to create value-driven content for web, landing pages, and collateral
- Edit and proofread content to ensure messaging clarity, brand tone, and technical accuracy
Communications & Digital Presence
- Create brand-aligned communication for sales enablement, executive branding, and thought leadership
- Collaborate on PR and external communication strategies to amplify brand awareness
- Lead content ideation and execution for events, webinars, podcasts, and multi-channel campaigns
- Establish metrics and KPIs to measure brand resonance and content effectiveness
What You Bring
- Experience: 8+ years in branding and content roles, preferably in B2B IT services or technology companies,
- AI Proficiency: Demonstrated expertise using AI tools for content creation, editing, research, and optimization,
- Brand Strategy: Proven experience developing brand frameworks and managing consistent brand presence,
- Content Creation: Exceptional writing and storytelling skills with ability to translate technical concepts,
- B2B Knowledge: Strong understanding of B2B audience personas across US and Australian markets,
- Technical Understanding: Solid grasp of technology concepts including cloud, AI/ML, and digital transformation,
- Process Management: Experience with content calendars, workflows, and multi-format content production,
- Digital Marketing: Familiarity with SEO best practices and marketing automation platforms,
- Collaboration: Experience working with cross-functional teams including sales, marketing, and design,
- Project Management: Strong organizational, stakeholder communication, and presentation skills.
Essential AI Tool Experience
- Generative AI platforms (ChatGPT, Claude, Bard) for content ideation and creation
- AI writing assistants (Jasper, Copy.ai, Writesonic) for content production and optimization
- AI-powered editing tools (Grammarly Business, ProWritingAid) for content refinement
- SEO optimization tools with AI capabilities (Clear scope, Market Muse, Surfer SEO)
- AI-assisted research and trend analysis tools
- Experience integrating AI tools into efficient content workflows and processes
What Sets You Apart
- Experience working with branding/design agencies or internal creative teams
- Background in AI prompt engineering to maximize AI tool effectiveness
- Exposure to brand audit frameworks and brand health KPIs
- Experience building LinkedIn content strategies or managing executive thought leadership
- Track record of creating content that drives measurable business results
Why Join Softobiz?
- Be the voice of an innovation-led technology company expanding globally
- Shape market perception through strategic storytelling and brand initiatives
- Access to cutting-edge AI tools and technologies to enhance your creative workflow
- Collaborate with talented technologists and marketers building impactful solutions
- Enjoy creative freedom and strategic influence over brand direction
- Develop expertise at the intersection of branding, content, and emerging technology
Ready to transform our brand narrative using your creativity and AI expertise?
We're looking for a forward-thinking strategist who can leverage both traditional skills and modern AI tools to build a distinctive brand. Apply now and help us tell our story.
About Softobiz
Softobiz is a forward-thinking technology services company empowering global enterprises to accelerate their digital transformation through engineering excellence. From cloud platforms to AI-powered applications, we build intelligent, scalable solutions that drive business growth and competitive advantage. As we expand our footprint across the US, Australia, and global markets, we're seeking a skilled Brand & Content Strategist to craft our narrative, shape market perception, and build a future-ready brand that resonates with today's technology leaders.
