Sales Support & Lead Generation Executive

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Job Summary:

Sales Support & Lead Generation executive

Key Responsibilities:

• Act as the primary point of contact for B2B clients (corporates, HoReCa partners, distributors, retailers, and export clients) regarding product details, order status, pricing, and promotional schemes.
• Handle and resolve customer complaints and queries within defined timelines to ensure excellent service standards.
• Coordinate with logistics, warehouse, and accounts teams for order processing, dispatches, stock availability, and payment follow-ups.
• Generate and qualify new B2B leads in target segments corporate gifting, premium retail outlets, HoReCa chains, and export buyers using research, cold calling, industry networking, and digital platforms.
• Identify and develop new export clients through online platforms, trade portals, and market research, actively driving business development in international markets.
• Build and maintain a healthy pipeline of prospects and share qualified leads with the sales team for closure.
• Support sales in preparing quotations, proposals, and presentations for prospective clients.
• Track market trends, competitor activity, and customer feedback to identify new opportunities.
• Maintain accurate sales data, lead tracker, and complaint resolution logs.
• Prepare MIS reports for management review on leads generated, order fulfillment, and service performance.
• Suggest improvements to enhance customer experience and streamline internal processes.

Key Requirements:

• Bachelors degree in Business Administration, Sales, Marketing, or related field.
• 2 to 4 years in B2B sales support, lead generation, or customer service within the food & FMCG industry (preferably premium/organic products).
• Exposure to corporate sales, HoReCa accounts, exports, or gourmet/premium product distribution is highly desirable.
• Proven track record of generating leads and converting them into opportunities.
• Excellent communication, negotiation, and relationship-building skills.
• Good knowledge of MS Office (Excel, Word, PowerPoint); experience with CRM tools is preferred.
• Ability to handle customer complaints professionally and ensure timely resolution.