Sales Strategy Manager

AGRIM

0 years

0 Lacs

Gurugram Haryana India

Posted:1 month ago| Platform:

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Skills Required

strategy drive retention data analysis power signal risk frequency timing outreach planning design marketing

Work Mode

On-site

Job Type

Full Time

Job Description

Primary Goal Drive retailer retention by deeply understanding behavioural and sales data, Improving KAM productivity and executing targeted, data-backed retention campaigns.
Key Responsibilities

Retailer App Behaviour Analysis (via Mixpanel)
Understand where and why retailers drop off or disengage.
Identify behavioural cohorts: one-time buyers, dormant users, power users, etc.
Find product usage patterns that signal healthy vs. at-risk users.
Call Log Analysis (100 Tele KAMs)
Review frequency, timing, and quality of outreach by KAMs.
Identify what’s working across top performers.
Spot gaps in sales motion that impact retention (e.g., no follow-ups, poor activation post-onboarding).
Cross-Data Impact Analysis (App × KAM Calls)
Correlate call activity with app behaviour: E.g., “Call on Day X → Order placed within Y days?”
Discover which types of interventions work best for which cohorts.
Use this to sharpen both app and KAM-led retention efforts.
Retention Campaign Planning & Execution
Design segmented, insight-led retention campaigns:
Win back, cross-sell, inactivity nudges, reorder reminders, etc.
Coordinate with the marketing team to launch campaigns on:
Webengage

ii. WhatsApp
iii. In-app push

Continuously monitor campaign performance and iterate.

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