Sales & Marketing Manager

Job Description Sales Manager – Tally Prime & Digital Signature Certificate Solutions Location: [Gurgoan, Noida, Delhi] Job Type: Full-Time Experience: 3–7 Years in Software/Accounting/Compliance Sales Salary: As per industry standards + Performance Incentives Job Summary: We are seeking a proactive and knowledgeable Sales Manager to drive sales of Tally Prime software and Digital Signature Certificates (DSC). The candidate must have a strong background in accounting fundamentals, voucher systems, and e-Invoicing compliance, with the ability to identify client needs and provide consultative solutions across industries. Key Responsibilities:·        Lead sales initiatives for Tally Prime and DSC solutions, targeting SMEs, accountants, CAs, and enterprises. ·        Identify and pursue new business opportunities through field visits, cold calls, digital marketing, and referrals. ·        Understand client requirements related to accounts, inventory, vouchers, GST, and e-Invoicing workflows. ·        Demonstrate Tally Prime features, including Ledger Creation, Voucher Entry, Bank Reconciliation, e-Way Bill, and e-Invoice generation. ·        Promote Digital Signature Certificates (Class 3, Sign & Encrypt) for e-filing, GST returns, MCA, ROC, and DLT use cases. ·        Work closely with internal teams and partners for pre-sales, training, and post-sale support. ·        Build long-term client relationships and maintain accurate CRM records. ·        Ensure monthly and quarterly sales targets are met with timely reporting and pipeline updates. ·        Monitor competitor activities and suggest improvements in sales strategy. Required Qualifications & Skills:·         • Must have cleared the White Belt and Yellow Belt certifications from Tally Solutions. ·        Bachelor's degree in Commerce, Business Administration, or related field. ·        3–7 years of experience in B2B software sales, preferably in Tally, ERP, or DSC services. ·        Sound knowledge of Accounting Principles, Bookkeeping, and Taxation (GST, TDS). ·        Familiarity with Voucher Entry (Sales, Purchase, Payment, Receipt) and e-Invoicing compliance under GST. ·        Ability to explain statutory features like GSTR-1/3B filing, e-Way Bill, and Audit Trail. ·        Excellent communication, presentation, and negotiation skills. ·        Proficiency in MS Office, Tally software, and CRM tools. ·        Experience in working with Chartered Accountants, SMEs, or software resellers is a plus. Preferred Skills:·        Certification or practical training in Tally Prime or accounting. ·        Understanding of DSC lifecycle management and e-authentication protocols. ·        Working knowledge of India’s compliance ecosystem – MCA, GSTN, NIC, and DGFT. Benefits:·        Performance-based incentives and bonus ·        Professional training and upskilling opportunities ·        Flexible and growth-oriented work environment ·        Travel allowance