Sales & Marketing Executive

1 years

1 Lacs

Posted:7 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

1. Client Acquisition and Relationship Management

  • Lead Generation: Identifying potential clients through networking, cold calling, online platforms, and referrals.
  • Client Meetings: Conducting initial consultations to understand the client’s needs, preferences, and budget for interior design projects.
  • Proposal Development: Collaborating with the design team to develop customized proposals, pricing, and presentations for clients.
  • Negotiations: Handling pricing discussions, terms, and contracts with clients to finalize deals.
  • Follow-ups: Regularly following up with potential clients to convert leads into actual projects.
  • Maintaining Relationships: Ensuring customer satisfaction through consistent communication and after-sales support.

2. Sales Strategy Development

  • Sales Targeting: Working with the management to set and achieve sales targets for the company.
  • Market Research: Conducting market research to understand industry trends, competitors, and new opportunities in the interior design space.
  • Sales Planning: Developing sales strategies and plans to maximize revenue and market share.
  • Customer Segmentation: Identifying and targeting key customer segments for high-end or specialized interior design projects.

3. Marketing Strategy and Brand Building

  • Brand Promotion: Creating marketing campaigns that promote the company’s brand, services, and portfolio.
  • Content Creation: Collaborating with content creators or designers to develop promotional materials (e.g., brochures, social media posts, blog posts, videos) that highlight recent projects or services.
  • Digital Marketing: Managing online marketing campaigns across platforms like Google Ads, social media (Instagram, Facebook, Pinterest), and email marketing.
  • Website Management: Ensuring the company’s website is updated with the latest portfolio, testimonials, and services to attract potential clients.
  • Event Management: Organizing and attending industry events, trade shows, or exhibitions to network and promote the brand.
  • Public Relations: Building relationships with influencers, architects, and industry partners to increase visibility.

4. Collaborating with the Design Team

  • Aligning Sales with Design Goals: Ensuring that the sales objectives align with the creative capabilities and project timelines of the design team.
  • Project Handover: Ensuring smooth transition and communication between the sales team and design team once a project is finalized.
  • Client Feedback to Designers: Communicating client feedback or changes in design requirements to the interior designers.

5. Budgeting and Cost Management

  • Cost Estimation: Collaborating with the design and finance team to prepare accurate cost estimates for clients.
  • Profit Margin Analysis: Ensuring that the sales and pricing strategies meet the company’s profit margins and business goals.

6. Market Analysis and Competitor Tracking

  • Competitor Research: Monitoring competitors’ activities, new trends, and market pricing strategies.
  • Trend Forecasting: Keeping up with interior design trends, customer preferences, and technological advancements in the industry.

7. Reporting and Performance Tracking

  • Sales Reports: Regularly preparing and presenting sales reports to management, analyzing conversion rates, and identifying areas for improvement.
  • Marketing Analytics: Tracking the performance of marketing campaigns and digital strategies, using tools like Google Analytics or CRM systems to measure ROI.
  • Client Feedback Analysis: Gathering and analyzing client feedback to improve the company’s services and customer experience.

Skills Required:

  • Strong communication and negotiation skills.
  • Knowledge of interior design trends and materials.
  • Proficiency in digital marketing and social media.
  • Understanding of sales cycles and CRM systems.
  • Creative thinking for marketing campaigns.

Job Types: Full-time, Permanent

Pay: From ₹16,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Commuter assistance
  • Internet reimbursement
  • Paid time off

Education:

  • Bachelor's (Preferred)

Experience:

  • Lead generation: 1 year (Preferred)
  • total work: 2 years (Required)
  • Marketing: 2 years (Required)

Language:

  • English (Required)

Willingness to travel:

  • 100% (Preferred)

Work Location: In person

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