Sales Manager

Product Category: Ready-to-Cook (Wet Batter, Chapathi, Parotta, etc.)
Industry Preference: Dairy Industry / Frozen Foods / FMCG (Convenience Foods)
Experience Required: Minimum 3 years

Roles & Responsibilities

Sales Strategy & Business Development

• Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.
• Identify new business opportunities across retail outlets, supermarkets, modern trade, Horeca (Hotels, Restaurants, Catering), and institutional sales.
• Expand the distributor network and ensure effective coverage across assigned territories.
• Conduct regular market visits to identify gaps, understand customer needs, and enhance product availability.

Channel & Distributor Management

• Appoint, develop, and manage distributors, Stockists, Direct Outlets for effective market penetration.
• Ensure distributors maintain adequate stock, timely billing, and smooth logistics operations.
• Monitor distributor performance, ROI, and ensure adherence to company policies.

Team Leadership & Coordination

• Lead, train, and motivate a team of Sales Executives/Field Officers to achieve sales objectives.
• Conduct regular team reviews, set clear performance KPIs, and track achievements.
• Coordinate with marketing, production, and supply chain teams to ensure product availability and timely delivery.

Market & Customer Engagement

• Build strong relationships with key accounts, retailers, and modern trade buyers.
• Drive product placements, in-store promotions, sampling, and other trade marketing activities.
• Gather customer feedback, resolve complaints, and improve customer satisfaction.

Sales Analysis & Reporting

• Track primary and secondary sales performance across all regions.
• Analyze market trends, competitor activities, and pricing strategies to recommend corrective actions.
• Prepare detailed MIS reports and present sales forecasts, achievements, and gaps to management.

Candidate Requirements

• Education: Graduate in any degree
• Experience: Minimum 3 years in RTC, Dairy, Frozen Foods, or FMCG (Ready-to-Cook or similar product categories).
• Proven experience in distributor handling, market development, and sales growth achievement.
• Strong knowledge of FMCG distribution models – General Trade, Modern Trade, and Institutional Sales.
• Good communication, negotiation, and interpersonal skills.
• Analytical mindset with problem-solving abilities.
• Willingness to travel extensively within assigned regions.

Key Skills

• Direct Sales & Distribution Management
• Channel Development & Retail Expansion
• Modern Trade / General Trade Sales Handling
• Business Development & Key Account Management
• Team Leadership & Distributor ROI Management
• Sales Planning, Forecasting & Reporting

Job Type: Full-time

Pay: ₹25,000.00 - ₹51,643.10 per month