Sales Manager (MICE)

A culture of purpose: Where will your BCD M&E career take you?

As perfectionists, artists, strategic thinkers, and leaders in the industry, we believe culture is defined by its people. We are looking for exceptional people who rise to our standards while bringing their unique perspective to the table. Are you interested in adding to both our mission and our energy?

Sales Manager - Incentives

Full time, Mumbai

As Sales Manager Incentives, you will be responsible for winning profitable new Clients using effective sales and marketing techniques. You will partner with BCD Travel India on local opportunities on targeted accounts, coordinate, support and report on sales activity. You will also ensure the accurate use of CRM tools and standard operating procedures in regard to Sales, Account Management and Implementation.

You will work closely with the Senior Events Manager, India to drive profitability of new business sales in the region aligning with a Global, Regional and Local focus.

Your responsibilities:

The Sales Manager is accountable but not limited to:

• Actively seek out new business opportunities by identifying potential clients, attending industry events, and networking with key stakeholders. Develop and maintain relationships with corporate clients, event planners, and travel agencies.
• Possess in-depth knowledge of the venue's facilities, services, and capabilities to effectively present and promote them to clients. Stay updated on the latest industry trends, technologies, and best practices related to MICE events.
• Prepare comprehensive and customized proposals, including event details, budget estimates, and logistical arrangements, tailored to clients' specific requirements. Negotiate and finalize contracts, ensuring mutually beneficial terms and conditions.
• Coordinate with various internal departments, such as banquet, catering, audio visual, and event operations, to ensure seamless execution of MICE events. Communicate client requirements and event details effectively to ensure all aspects are properly arranged.
• Build strong relationships with clients, understanding their needs, preferences, and event objectives. Provide exceptional customer service throughout the planning and execution of events, addressing any concerns or issues promptly.
• Meet or exceed sales targets by actively pursuing leads, converting prospects into clients, and maximizing revenue opportunities. Identify upselling and cross-selling opportunities within the MICE segment.
• Conduct market research to identify potential target markets, industry trends, and competitor analysis. Gather and analyze data to develop strategies for enhancing the venue's MICE offerings and maintaining a competitive edge.
• Maintain accurate records of sales activities, client interactions, and event details. Generate regular reports on sales performance, revenue projections, and market insights to management.
• Represent the venue at trade shows, industry conferences, and networking events to enhance visibility, build relationships, and generate leads.

We’re looking for you if your profile matches the following:

• Bachelor’s degree in business or equivalent
• Minimum 8 - 10 years’ experience in sales and marketing experience with operation MICE background
• Strong Event design and concept development experience
• Excellent oral and written communication skills, including public speaking and presentations
• Excellent organization, facilitation, conflict-resolution and people management skills
• Knowledge of Cvent or Starcite event technology experience preferred
• Proficiency in Microsoft Word, Excel and PowerPoint
• Ability to travel about 25%, including weekends

What we offer you:

This is an exciting experience within an international work environment. You’ll be working with a great international team of colleagues in a dynamic work environment.

Your work location:

Mumbai, India

How to apply:

Is this your next career move? Don’t wait any longer. Create a profile in our job portal on our website and upload your CV and cover letter.

Get to know us

BCD Meetings & Events are experts at creating experiences that connect organizations with the people that matter most. With 2,000 passionate people servicing clients in 60+ countries around the world, we offer services across event design, brand experience, meetings management, production and content, venue search and sports travel and hospitality. For more information, visit

This position is not open to third-party recruiting agencies.