Sales Lead

As a Sales Leader for the D2C Premium Dairy (Subscription & Value-Added Products) at Bankai Agrifoods, your role involves leading and managing the Direct-to-Consumer business in Vadodara city. Your responsibilities include driving customer acquisition, retention, sales growth, operational excellence, logistics, and brand visibility. You will be solely responsible for end-to-end sales, marketing, and last-mile delivery management. Key Responsibilities: - Achieve monthly subscription targets of new customers with a focus on customer acquisition & subscription growth. Key Performance Indicator (KPI): Number of new subscribers per month. - Maintain high customer satisfaction, reduce churn, and achieve a retention rate of 90% with a churn percentage of 5% monthly. - Drive recurring revenue through subscriptions and upsell value-added products like curd, paneer, buttermilk, and ghee. Monitor Monthly recurring revenue (MRR). - Ensure efficient last-mile delivery and logistics for customer orders with an on-time delivery rate benchmark of 95%. - Plan and execute hyperlocal campaigns in Vadodara to strengthen brand presence and app adoption. Measure Campaign ROI, app adoption, and brand visibility with a ROI benchmark of 3x on digital spends. - Recruit, train, and manage a high-performance sales and delivery team. Monitor Team productivity vs. target with a benchmark of 90% target achievement. - Ensure compliance with hygiene, FSSAI, timely delivery, and customer service standards. Key Performance Indicator (KPI): Timely Delivery & Customer complaints resolved within SLA. Qualification Required: - Must have prior work experience in Vadodara with strong knowledge of local demographics. - Education: Any graduate; MBA preferred in Sales & Marketing. - Minimum 3-5 years of experience in D2C Milk/Dairy product sales. - Additional FMCG sales & marketing experience is strongly preferred. Competency Requirements: - Strong sales leadership experience in D2C/E-commerce business models. - Proven track record in subscription growth and retention. - Excellent understanding of dairy/FMCG sector and consumer behavior. - Deep knowledge of Vadodara city market and customer demographics. - Digital marketing, analytics, and customer lifecycle management skills. - Team management, communication, and leadership abilities. Join Bankai Agrifoods to lead the D2C Premium Dairy business in Vadodara and be a part of our mission to offer high-quality dairy products while supporting animal welfare initiatives.,