E-Commerce Manager

Job Description

Job Title: Ecommerce Manager Department: Sales Location: Ahmedabad Company: Bankai Agrifoods Pvt. Ltd. Websites: www.bankaigroup.com | www.amoyaagrifood.com Working days: 6 Days About the Company Bankai Agrifoods is part of the diversified Bankai Group , a global conglomerate active in FMCG, agribusiness, IT, telecom, fintech, and more. Operating under the Amoya brand, the company offers premium dairy products like ghee, butter, curd, paneer, and flavored milk through a world-class manufacturing facility in Gujarat. Amoya also supports an animal welfare initiative through its Happy Cow Farm model, where profits from milk sales are reinvested into animal care. Position Overview We are seeking a results-driven Ecommerce Manager to spearhead our digital sales strategy. This role involves managing our own website, online marketplaces (e.g., Amazon, Flipkart), and quick commerce platforms (e.g., Zepto, BlinkIt), ensuring consistent growth through optimized listings, pricing, campaigns, and customer engagement. Key Responsibilities 1. Website & Digital Store Management Maintain and optimize product listings, inventory, and pricing on the company website Track website performance, traffic, and conversions Improve user experience (UX), drive conversions, and coordinate with the tech team 2. Marketplace Management (Amazon, Flipkart, etc.) Create high-quality listings with compelling content Monitor order fulfillment, returns, pricing, and promotions Maintain platform health and resolve compliance issues 3. Quick Commerce Channel Management (Zepto, BlinkIt, etc.) Ensure live inventory and availability Coordinate with distributors and SS partners Negotiate visibility, placements, and offers with platform managers 4. Pricing, Offers & Discount Strategy Benchmark competition and define pricing strategies Implement and analyze promotional campaigns Coordinate pricing with Finance and SCM teams 5. Customer Feedback & Experience Respond to customer reviews and complaints across platforms Track satisfaction metrics and implement improvements Drive positive feedback and manage reputation 6. Digital Marketing & Campaign Execution Run and optimize paid campaigns (Google Ads, Meta) Monitor ad performance: CTR, ROAS, conversions Work with creative teams for visuals and messaging 7. Product Listings Optimization Use SEO and keyword optimization across listings Ensure quality images, mobile responsiveness, and compliance Conduct A/B tests and update listings based on performance 8. Platform Relationship Management Engage with category managers for co-branded campaigns Secure visibility slots and ad grants Attend webinars and vendor summits 9. Competitive Intelligence Track competitor pricing, offers, product mix Recommend changes based on trends and market gaps 10. Reporting & Analytics Prepare sales dashboards and performance reports Track KPIs: GMV, AOV, conversion rates, returns Provide insights to leadership and suggest improvements Additional Responsibilities Coordinate with Finance & SCM for alignment on pricing and stock Lead SKU expansion for online retail Ensure consistent brand representation across channels Stay current with D2C, q-commerce, and eCommerce trends Contribute to annual eCommerce and digital marketing budgets Qualifications Education: Bachelors in Business, Commerce, Marketing, or related field Experience: Minimum 5 years in eCommerce/digital sales in FMCG/dairy or food products Skills: Strong knowledge of eCommerce platforms, digital marketing, analytics, and supply coordination Other: Must own a two-wheeler with valid license and insurance Passion for supporting local farmers and sustainable practices