Sales Distribution Consultant

Job Title:

Distribution Sales EXECUTIVE

Role Purpose / Objective:

• To build, manage and grow the distribution network, ensuring products reach retailers/wholesalers effectively and sales targets are met.
• To ensure efficient supply through distribution channels, maintain product visibility, optimize stock, and maximize market penetration.

Key Responsibilities:

1. Distributor / Channel Partner Management

• Select, appoint, onboard, and evaluate distributors/wholesalers in assigned territory.
• Maintain strong relationships with existing distributors, provide support (sales tools, training, promotions).
• Monitor distributor performance (sales, inventory, coverage) and ensure compliance with agreements.

1. Sales Strategy & Execution

• Develop and execute sales plans / territory plans to meet revenue, volume and profitability targets.
• Analyze market potential, competition, trends and customer needs; adjust strategy accordingly.
• Activate promotions, trade programs, merchandising initiatives via distributors to push product visibility and sale.

1. Distribution & Inventory Control

• Ensure product availability at distributor level and through to retailers. Maintain inventory, manage orders, reduce stockouts or overstocking.
• Monitor flow of goods, logistics issues, delivery performance.

1. Forecasting, Budgeting & Reporting

• Prepare sales forecasts, budgets, distributor targets, periodic reports of sales / performance.
• Provide insights / MIS on sales trends, market share, competitor activity.

1. Team Leadership & Coordination

• If applicable, lead / train / supervise team members (sales executives, trade promotions, field staff).
• Collaborate with internal teams — Marketing, Product, Logistics / Supply Chain — to align efforts (promotions, product launches etc.).

1. Customer / Market Engagement

• Visit distributors, retailers, key accounts; understand field issues, evaluate visibility/in-store execution.
• Collect feedback from market on product acceptance, pricing, competition. Use insights to improve offering.

1. Miscellaneous

• Ensure compliance with company policies, ethical standards.
• Sometimes travel extensively in assigned territory.

Required Qualifications & Skills:

• Education:

  Bachelor’s degree in Business, Marketing, Commerce, or related. Sometimes Master’s (MBA) preferred especially for senior roles.

• Experience:

• Freshers also eligible or A few years in sales/distribution roles;
• Experience in working through channel partners, distributors; experience with direct & indirect sales.

• Skills:

• Strong communication, negotiation and interpersonal skills.
• Analytical mindset: ability to interpret data, forecast, track KPI, use market intelligence.
• Strategic planning, customer relationship management.
• Organizational skills; ability to manage multiple tasks, often under pressure.
• Knowledge of CRM tools, MS Office, maybe inventory / order management systems.

• Other:

• Flexibility to travel.
• Good understanding of the territory (local markets, competing products).