Sales Development Representative

About Heystack

Heystack is the most comprehensive analytics solution for unifying and analyzing customer feedback at scale. By bringing together millions of customer opinions on retail platforms, email, chat, calls, etc., Heystack turns raw feedback into real-time, actionable intelligence for Product, Analytics and Marketing teams at some of the world’s leading CPG and consumer brands. 

Powered by highly verticalized language models, our platform provides brands with deep qualitative insights into the “why” behind the “what”, from product perception to purchase drivers and competitive benchmarking. With a rapid 14-day go-live deployment, 24-hour real-time insights, and coverage spanning over 300 retailers, Heystack empowers cross-functional teams to make better, faster decisions. Headquartered in Sunnyvale, CA, and serving global clients, Heystack is a lean, impactful team fueled by deep expertise in AI, ML, and customer insights.

Role Overview

We’re seeking a research-driven Business Development Representative (BDR) to fuel Heystack’s growth. Unlike traditional outbound sales roles that focus on volume, this role emphasizes quality, research, and timing. You’ll be responsible for deeply understanding target accounts, identifying relevant pain points, and crafting thoughtful outreach that resonates with decision-makers in CPG, retail, and consumer goods. Your success will come from curiosity, persistence, and the ability to connect what’s happening in a prospect’s business to the value Heystack provides.

Key Responsibilities

• Conduct in-depth research on target accounts to understand company strategy, category trends, and product performance challenges.
• Monitor news, earnings calls, press releases, product launches, and competitive moves to identify the right timing and context for outreach.
• Carry-out tailored outreach primarily via email and LinkedIn that highlight prospect-specific pain points and demonstrate Heystack’s value.
• Qualify inbound leads by uncovering needs and aligning them with our platform’s capabilities.
• Collaborate closely with Sales and Marketing to refine ICP definitions, messaging, and campaigns.
• Maintain organized account intelligence and activity tracking in CRM (HubSpot).
• Generate and book qualified discovery calls and demos to create pipeline for Account Executives.

What You Bring

• 3+ years of experience in Outbound B2B business development (SaaS or analytics experience is a plus).
• Exceptional research and analytical skills—able to quickly connect company developments, product launches, or customer pain points to Heystack’s offering.
• Strong written communication—comfortable writing concise, compelling, and personalized outreach messages.
• Digital-first prospecting expertise—proven success with email and LinkedIn as primary outreach channels.
• Curiosity, persistence, and ability to stay informed on industry and account-specific developments.
• CRM proficiency (HubSpot).
• Bonus: Experience working with consumer brands, e-commerce, consumer insights, or AI/NLP technologies.

Why Heystack?

• Impactful Role: Your research and outreach will directly shape how global brands engage with Heystack and understand their customers.
• Innovative Product: Real-time, no-code, AI-powered insights that solve critical problems for consumer brands.
• Collaborative Culture: Join a nimble, global team where your input and creativity make a real difference.
• Growth Path: Clear progression into Account Executive, Customer Success, or Marketing as the company scales.
• Competitive Package: Base salary, uncapped commissions, and equity options.

How to Apply

example of a well-researched prospecting approach you’ve used