Sales Business Development

Job Summary:

Business Development Specialist

Key Responsibilities:

• Identify and research potential business opportunities in the healthcare industry.
• Generate and qualify leads through outbound calls, emails, and other outreach strategies.
• Establish contact with hospital administrators and other decision-makers to present our services.
• Maintain a pipeline of prospects and regularly follow up to move leads through the sales funnel.
• Collaborate with the sales and marketing teams to align outreach efforts with business goals.
• Maintain accurate records of all interactions in the CRM system.
• Stay updated on industry trends and competitor activities to identify new growth areas.

Qualifications:

• Proven experience in business development, sales, or a related field—preferably in the healthcare sector.
• Excellent communication and interpersonal skills.
• Strong organizational and time-management abilities.
• Comfortable making high volumes of outbound calls.
• Proficient in using CRM tools and Microsoft Office Suite.
• Bachelor's degree in Business, Marketing, or a related field is preferred.

Identify, research, and connect with potential prospects

*Scout and map healthcare entities—hospitals, clinics, billing departments—using LinkedIn, CRM tools, and industry databases to pinpoint decision-makers.

Drive outbound outreach via calls, emails, and LinkedIn

Execute strategic multi-channel campaigns—leveraging cold calling, personalized email cadences, and LinkedIn engagement—to engage new contacts.

Build relationships and schedule qualified appointments

Cultivate trust with prospects, qualify opportunities via needs-based discovery, and secure meetings with senior stakeholders.

Collaborate with the sales team to fuel pipeline growth

Partner closely with sales and operations—sharing qualified leads, coordinating next steps, and aligning messaging for revenue pipeline acceleration.

Maintain accurate records and activity logs in CRM (e.g., Salesforce, HubSpot)

Ensure all outreach activity is logged and tracked in CRM to support pipeline visibility, forecasting, and analytics.