Sales Assistant Manager

This role is for one of our clientsIndustry: ManufacturingSeniority level: Mid-Senior levelMin Experience: 2 yearsLocation: MumbaiJobType: full-timeWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.We are hiring a

Product Experience & Retail Enablement Lead

to strengthen nationwide product awareness, demonstrations, and in-store execution for our home appliances portfolio. This role is central to ensuring that retail teams, merchandisers, and customers clearly understand product value, usage, and differentiation.You will work closely with sales, merchandising partners, and customers—driving impactful demonstrations, resolving product queries, and acting as a key feedback channel between the market and internal teams.

What You’ll Do

Product Demonstration & Enablement

Deliver engaging, hands-on product demonstrations for internal sales teams, retail partners, and merchandising staff.Enable CSD merchants and retail personnel with clear explanations of product features, usage, and benefits.Ensure consistent product messaging and demonstration standards across regions and teams.

Customer Interaction & Support

Interact directly with customers to explain product usage, address queries, and provide basic troubleshooting support.Handle customer queries received via email and e-commerce platforms (including Amazon Seller Central).Maintain a professional, customer-first approach across all touchpoints.

Retail & Channel Collaboration

Act as a coordination point between sales teams, merchandisers, demonstrators, and customers.Support rollout of new products, promotions, and merchandising initiatives.Share structured feedback from the field on customer expectations, objections, and training needs.

Process, Knowledge & Reporting

Maintain basic reports and documentation related to product demos, feedback, and customer interactions.Support internal teams with insights on product performance and improvement opportunities.Assist in improving demo processes and retail enablement practices over time.

What Will Make You Successful

4–8 years of experience

in product demonstration, retail sales, or merchandising support within the

home appliances or consumer durables

industry.Hands-on exposure to working with demonstrator or merchandiser teams.Strong verbal communication skills in English; additional languages are a plus.Comfortable handling customer interactions via email and online platforms.Basic working knowledge of MS Excel and office tools.A calm, customer-focused attitude with attention to detail.

Skills & Strengths

Product Demonstration

• Retail Enablement
• Customer Communication
• Merchandising Support
• Home Appliances
• E-commerce Query Handling
• Field Feedback
• Presentation Skills