Sales And Marketing Specialist - Software and Tech

Company:

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Experience Required:

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About the Role

Sales & Marketing Specialist

dual-capacity role

Key Responsibilities

• Identify, qualify, and close new business opportunities through outbound prospecting, networking, and inbound lead follow-up.
• Conduct discovery calls, product demos, and solution walkthroughs for enterprise and mid-market prospects.
• Collaborate with pre-sales and product teams to deliver tailored pitches, proposals, and solutions.
• Own the full sales cycle—lead generation, proposal, negotiation, and closure.
• Maintain pipeline health and activity tracking in CRM tools like HubSpot or Salesforce.
• Understand market pain points and tailor value propositions accordingly.

• Develop and execute B2B marketing strategies to drive awareness and lead generation.
• Create and manage marketing content: case studies, whitepapers, sales decks, newsletters, and landing pages.
• Coordinate with design and content teams to maintain brand consistency across platforms.
• Work closely with the sales team to create targeted campaigns for key accounts and segments.
• Use tools like LinkedIn Ads, Google Ads, SEO/SEM, email marketing, and automation platforms to grow and nurture the funnel.
• Track marketing performance through analytics tools and generate monthly reports to refine campaigns.

Required Skills & Experience

• 5+ years of combined experience in

  software/tech sales and marketing

  .
• Strong understanding of the

  B2B SaaS/AI sales lifecycle

  .
• Experience with

  CRM platforms (e.g., HubSpot, Salesforce)

  and

  marketing automation tools

  .
• Excellent communication, storytelling, and negotiation skills.
• Ability to switch between technical detail and high-level business value.
• Experience building and managing B2B lead generation campaigns across multiple channels.
• Familiarity with sales enablement content creation and pitch development.
• A data-driven approach to both sales and marketing performance tracking.

Nice to Have

• Experience in selling or marketing

  AI/ML platforms, automation tools, or enterprise software

  .
• Understanding of key marketing metrics: CAC, MQL/SQL, LTV, etc.
• Hands-on experience with

  LinkedIn Campaign Manager

  ,

  Google Analytics

  , or

  Meta Ads Manager

  .
• Prior involvement in brand-building or product marketing for a tech company.

Why Join Us

• Work in a high-growth AI company building products used by global enterprises.
• Take ownership of both outreach and influence—shape how we sell and how we’re seen.
• Collaborate with cross-functional teams and leadership that values initiative and autonomy.
• Opportunity to scale into senior roles across

  growth, sales leadership, or marketing strategy

  .