Sales and Marketing Manager

FMCG candidates will only be considered for this role.

Department: Marketing

Reports To: Head - Online Sales & Marketing

Location - Powai, Mumbai

Role Overview

The Marketing and Sales Manager will lead brand growth, consumer engagement, and sales acceleration across E-commerce (Amazon, Flipkart, Website) and Quick Commerce (Blinkit, Zepto, Instamart) platforms. The role involves end-to-end ownership of digital marketing campaigns, trade schemes, promotional activities, and consumer activations, ensuring high ROI and alignment with the brands growth target of 2 Cr+ monthly sales.

Key Responsibilities

1. Brand Strategy & Positioning

- Develop and implement annual brand marketing calendar for Eatopia across all online channels.

- Build positioning strategies around 100% Clean Snacking and health-focused messaging.

- Work closely with design & content teams for packaging communication and creative campaigns.

2. E-commerce & Quick Commerce Marketing

- Plan and execute platform-specific campaigns (Amazon Great Indian Festival, Flipkart BBD, Blinkit Weekend Sale, Zepto Payday Sale).

- Negotiate with platforms for visibility slots, banner ads, sampling campaigns, and cross-promotions.

- Track platform spends vs ROI and optimize promotional investments.

- Ensure strong product content, SEO optimization, and review/rating improvements on Amazon/Flipkart.

3. Digital Marketing & Consumer Acquisition

- Lead performance marketing (Meta Ads, Google Ads, Influencer campaigns, SEO).

- Plan UGC (User Generated Content), influencer tie-ups, and community building.

- Manage website marketing campaigns including email, WhatsApp, and loyalty programs.

- Track CAC (Customer Acquisition Cost), Repeat Purchase Rate, CTR, and ROAS.

4. Promotions & Trade Schemes

- Design and roll out monthly promotions (discounts, bundles, BOGOs, flash sales).

- Ensure Internal Order (IO) approvals for promotions, trade schemes, and digital spends.

- Track scheme performance vs. budget vs. claim settlements in coordination with Finance.

5. Market Research & Consumer Insights

- Conduct competitor benchmarking for pricing, promotions, and new product launches.

- Gather consumer insights from online reviews, surveys, and focus groups.

- Share inputs with NPD team for new product pipeline.

6. Analytics & Reporting

- Own Marketing KPIs dashboard (Power BI/Excel) Spend vs. Sales, ROAS, CAC, GMV uplift.

- Run monthly performance reviews with leadership and cross-functional teams.

- Track SKU/platform-level marketing ROI.

Key Deliverables (KPIs)

- Platform GMV growth vs. targets (Amazon, Flipkart, Blinkit, Zepto, Instamart, Website).

- Marketing Spend ROI (ROAS > 3x, CAC < 200 depending on channel).

- Improvement in brand awareness metrics (traffic, followers, engagement rate).

- Campaign effectiveness (CTR, conversion rates, repeat purchase %).

- Claim settlement accuracy (all marketing IOs vs. platform claims closed within TAT).

Qualifications & Skills

- Education: MBA in Marketing or related field.

- Experience: 5-10 years in FMCG

- Strong knowledge of digital performance marketing, e-commerce trade marketing, and influencer strategy.

- Proficiency in Excel, Power BI, and campaign management tools.

- Excellent negotiation skills for platform visibility & promotions.

- Analytical mindset with creativity to drive consumer love.

Job Type: Full-time

Pay: ₹2,000,000.00 - ₹3,500,000.00 per month

Application Question(s):

• Current CTC
• Expected CTC
• Notice Period

Work Location: In person