Finance Lead - FP&A

Location - Worli, Mumbai

CTC - Upto 14 LPA

About the Role

Were building a modern home and kitchen electronics brand that elevates everyday rituals

through thoughtful functionality and premium design. Helmed by seasoned founders and

marquee investors, we are crafting elegant, human-centered products for modern living. As

we lay the foundation for the business, we are looking for a Finance Lead with strong FP&A

and accounting experience to join the founding team.

This is not just a number-crunching role you will build finance systems from the ground

up, develop processes for order-to-cash, PO-to-payment, expense tracking, inventory

reconciliation, and cash flow management. Your role will be instrumental in driving financial

clarity and operational discipline as we scale our omnichannel (D2C + offline) business.

Key Responsibilities

Financial Planning & Analysis (FP&A)

- Create and manage budgets, forecasts, and long-range financial plans.

- Track and report monthly budget vs actual performance with variance analysis.

- Partner cross-functionally to build cost structures for new products, categories, and marketing initiatives.

- Develop and maintain KPIs for spend efficiency, inventory health, and unit economics.

Process Setup & Controls

- Establish SOPs for expense management, vendor payments, revenue reconciliation, and inventory tracking.

- Set up order-to-cash and PO-to-payment processes across D2C, marketplaces, and offline retail.

- Define internal controls and financial discipline mechanisms for a startup environment.

Cash Flow & Treasury

- Forecast and monitor short-term and long-term cash flows; highlight working capital needs proactively.

- Manage payments, bank relationships, and vendor payouts.

- Evaluate and manage import-related debt instruments such as Letter of Credit (LC), Letter of Undertaking (LOU), bill discounting, and other trade finance tools in collaboration with banking partners to optimize working capital.

Accounting & Bookkeeping

- Oversee day-to-day accounting operations including accounts receivable/payable, journal entries, reconciliations, and month-end closures.

- Work closely with external CA firms or in-house accountants to ensure accurate books and statutory filings.

- Support year-end audit and tax filing processes.

D2C Finance Ops

- Set up and reconcile D2C revenue pipelines across website, marketplaces, and payment gateways.

- Track COD returns, cancellations, and settlements in real-time.

- Ensure platform-level reconciliation (Shopify, Amazon, Flipkart, Razorpay, etc.) with ERP/accounting system.

What You Bring

- 57 years of hands-on experience in FP&A, accounting, and finance operations in a D2C or consumer products environment.

- Prior experience in setting up financial processes in a startup or early-stage company is highly preferred.

- Strong knowledge of inventory accounting, cost center tracking, and cash flow management.

- Familiarity with Tally, Excel, and ideally, D2C commerce tools like Shopify, Razorpay, Zoho Books, or similar.

- A problem-solver with a bias for action, high ownership, and comfort working in a zero-to-one environment.

Why Join Us?

You will be part of the core founding team

brand from the ground up. This role offers immense learning, autonomy, and the opportunity

to build scalable systems and processes that support long-term growth.