Financial Controller

The FP&A Manager is responsible for driving financial planning, business analysis, and forecasting to support decision-making for the FMCG online and quick commerce business. This role will partner closely with Sales, Marketing, Operations, and Supply Chain teams to provide insights on profitability, growth opportunities, and cost optimization.

Location : Vasai, Mumbai

Work Days - Mon to Sat

Key Responsibilities

1. Financial Planning & Budgeting

- Lead preparation of annual operating plan (AOP), quarterly forecasts, and rolling budgets.

- Prepare channel-wise, platform-wise, and SKU-wise P&L for e-commerce and quick commerce platforms (Amazon, Flipkart, Blinkit, Zepto, Instamart, Website).

- Allocate marketing budgets (trade schemes, promotions, digital spends) and track against actuals.

- Build scenario planning models (best case, base case, worst case).

2. Business Performance Analysis

- Analyze daily/weekly/monthly sales performance against targets.

- Evaluate gross margins, contribution margins, and EBITDA impact of campaigns, trade schemes, and discounts.

- Track ROI on marketing spends (Meta, Google Ads, Influencers, Trade Promotions).

- Provide insights on SKU performance, pricing strategy, and portfolio mix.

3. Decision Support & MIS

- Design and maintain dashboards (Power BI/Excel) for Sales, Marketing, Operations, and Finance KPIs.

- Support management in new product launch financial feasibility.

- Prepare variance analysis (budget vs. actuals, forecast vs. actuals).

- Partner with supply chain to optimize inventory carrying cost, OOS (Out of Stock) losses, and working capital cycle.

4. Forecasting & Cash Flow Management

- Build 12-month rolling sales & expense forecast models.

- Forecast cash flow requirements to support marketing, trade promotions, and working capital needs.

- Analyze impact of credit terms with platforms, distributor settlements, and claim timelines.

5. Cross-Functional Collaboration

- Partner with Sales & Marketing teams to evaluate trade schemes, promotions, and pricing.

- Work with Operations & Supply Chain to control logistics costs, warehouse expenses, and transit losses.

- Support HR/Leadership with headcount cost planning and productivity KPIs.

Key Deliverables (KPIs)

- Accuracy of forecasts (- 5-10% variance).

- Timely submission of AOP, budgets, and forecasts.

- ROI analysis on campaigns and trade spends.

- SKU/platform-level profitability reports.

- Power BI dashboards for leadership reviews.

- Recommendations for cost savings and margin improvements.

Qualifications & Skills

- Education: CA / MBA Finance / CMA preferred.

- Experience: 4-8 years in FP&A, ideally with FMCG/E-commerce exposure.

- Strong in financial modeling, scenario planning, and variance analysis.

- Proficiency in Excel, Power BI, and ERP systems (Tally, SAP, Oracle, NetSuite, etc.).

- Excellent analytical, presentation, and business partnering skills.

- Ability to translate data into strategic business insights.

Job Type: Full-time

Pay: ₹700,000.00 - ₹1,500,000.00 per year