Retention Marketing Manager

Job Title: Retention Marketing Marketing

Company: Exotic India Art Pvt. Ltd.

Work Location: Wazirpur Industrial Area, New Delhi

Department – Marketing

About Us:

Exotic India offers a unique selection of products that reflect the cultural traditions and lifestyle of India. We bring the best of India to enhance your living, touching every space and corner of your life. Our range of handpicked products are created and acquired, adhering strictly to our policy of Fair Trade, and celebrate India's famed arts, crafts, and spiritual depth with the aim to make India's culture and art accessible to all. We pride ourselves on fostering a dynamic and inclusive work environment where employees are encouraged to grow both personally and professionally.

Job Description:

Role Summary: We are seeking a detail-oriented and insights-driven Retention Marketing Manager to join our team. The primary responsibility of this role is to analyze customer data, identify retention opportunities, and support data-driven strategies to increase customer loyalty and lifetime value. The ideal candidate will collaborate with the marketing, CRM, and e-commerce teams to implement insights that drive repeat engagement and reduce churn.

Key Responsibilities:

Growth Strategy & Execution:

· Develop and implement data-driven strategies to drive customer acquisition, engagement, and retention.

· Collaborate with product, design, and engineering teams to align growth initiatives with overall business goals.

Email Marketing Optimization:

· Launch, manage, and optimize multi-channel marketing campaigns, with a focus on customer experience, conversion, and retention.

· Run A/B tests, analyze campaign performance, and continuously refine to improve key metrics such as open rates, click-through rates (CTR), and conversion rates.

Data Analysis & Reporting

· Analyze customer journeys, repeat behavior, churn trends, product performance, and market trends to provide insights on how to maximize user conversion and identify growth opportunities.

· Build and manage dashboards and reports for KPIs like CLV, churn rate, and re-engagement.

· Track and report on key growth metrics including CAC, CLV, email campaign performance, upsell funnel success, and CTR across platforms (Google Ads, Facebook Ads, Email Campaigns).

· Present data insights to key stakeholders and provide actionable recommendations for future growth initiatives.

Qualifications:

• Graduate from a university of repute preferable with certification/diploma

· Bachelor’s degree in Marketing, Business, Economics, Data Science, or a related field.

· Strong organizational and communication skills.

Who Can Apply?

Requirements:

· Experience: 2–4 years in growth marketing, product marketing, or marketing analyst roles, preferably in a startup or high-growth company.

· Marketing Channels: Proven experience in email marketing, with familiarity in paid media, SEO, and social media.

· Data Analysis: Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.

· Tools & Platforms: Proficiency in marketing and analytics tools such as Google Analytics, Tableau, Active Campaign, CRM platforms.

· Communication: Excellent communication, strong analytical and problem-solving skills, be able to find good solutions to simple and complex problems, and known for getting things done.

· Team Collaboration: Strong collaboration skills to work effectively across departments including product, sales, and engineering.

What You Will Get Here

· Annual Remuneration: ₹6 – ₹8.5 LPA

· Health Insurance

· Provident Fund

· Opportunities for Professional Growth

· Collaborative and creative work environment.

· Employee discounts on Exotic India Art products.

· leave encashment

How to Apply :

· Interested candidates are invited to submit their resume, a cover letter work to hr@exoticindia.com. Please include " Retention Marketing Manager Application" in the subject line of your email.

· Job Type: Full-time

· Working Days: Monday- Saturday

· Shift Timing: 09:30 AM – 06:30 PM

Job Type: Full-time

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Ability to commute/relocate:

• New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Customer retention: 3 years (Required)