Retention Marketing

Role: Retention Marketing Specialist

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About Divine Hindu

Divine Hindu is a fast-growing spiritual D2C brand, offering authentic Rudraksha, gemstones, pooja products and spiritual accessories to customers across India. We are scaling rapidly and looking for a Retention Marketing Specialist who can turn first-time buyers into loyal, repeat customers.

Role Overview

all lifecycle & retention marketing

Key Responsibilities

• Own Customer Lifecycle & Journeys

• Design, set up and optimize journeys: welcome series, COD confirmation, pre-delivery communication, post-delivery NPS, review collection, cross-sell, win-back, dormant user reactivation.

• Campaign Execution

• Plan and send WhatsApp, SMS and email campaigns around launches, festivals, offers and key sale events.
• Work closely with design/content to brief creatives and copies that match Divine Hindu’s brand voice.

• Segmentation & Targeting

• Create smart segments (RFM, category-wise buyers, high-value customers, COD vs prepaid, at-risk churn customers).
• Run targeted campaigns for specific cohorts instead of blasting to the full base.

• Automation & Tools

• Set up flows, triggers and events inside CRM tools (Netcore, GoKwik, WebEngage, etc.).
• Work with tech/Shopify team to ensure correct events, tags and customer data are flowing.

• Analytics & Reporting

• Track and report key metrics: repeat purchase rate, LTV, churn %, open/click rates, revenue from CRM, opt-out rates.
• Run A/B tests on subject lines, creatives, offers, send-times and journeys.
• Share weekly performance reports with founders/marketing.

• Cross-Functional Collaboration

• Coordinate with operations (delivery/RTO), customer support and performance marketing to ensure a smooth customer experience across all touchpoints.

Must-Have Qualifications

• 1–3 years of experience in

  Retention / CRM / Lifecycle Marketing

  for a

  D2C or e-commerce brand

  .
• Hands-on experience with

  WhatsApp, SMS and email marketing tools

  .
• Prior experience with

  GoKwik and/or Netcore

  is a

  strong plus (not mandatory)

  .
• Strong analytical skills – comfortable working on

  Excel/Google Sheets, basic dashboards, cohorts

  .
• Understanding of

  e-commerce funnels

  (add to cart → purchase → repeat purchase).
• Comfortable working in a

  fast-paced, founder-led, high-ownership environment

  .
• Good communication skills in

  English & Hindi

  .

Good to Have

• Experience with

  Shopify-based brands

  .
• Experience in spiritual / wellness / fashion / lifestyle categories.
• Basic familiarity with GA4, Mixpanel or similar analytics tools.

Compensation & Benefits

• Competitive salary based on experience + performance-based incentives.
• Opportunity to build the

  retention engine from scratch

  for a fast-scaling D2C brand.
• Health & benefits as per company policy.
• High ownership, direct visibility with founders and rapid growth opportunities.

How to Apply

one retention campaign you’re proud of

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