Posted:1 week ago|
Platform:
On-site
Full Time
1. Execute and manage CRM campaigns across the customer lifecycle (onboarding, engagement, retention, and re-engagement).
2. Work with customer data to identify touchpoints, pain points, and opportunities for engagement.
3. Build and run personalized communication plans and loyalty programs to drive customer stickiness.
4. Assist in the development of strategies to reduce churn and improve retention metrics.
5. Collaborate with cross-functional teams (marketing, product, sales) to ensure alignment in lifecycle communication.
6. Monitor campaign performance, track KPIs, and generate reports to measure effectiveness.
7. Segment customer data and implement targeted strategies for each segment.
8. Leverage marketing automation and CRM tools (e.g., CleverTap, MoEngage) for campaign execution.
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