Regional Trade Marketing Manager

Job Description

Position Overview The Regional Trade Marketing Manager will be responsible for developing and executing trade marketing strategies that drive brand visibility and sales growth within the assigned region. This role involves collaboration with sales and marketing teams to ensure alignment and effective implementation of marketing initiatives. Role Responsibilities Leadership and Team Management Drive marketing strategies and campaigns tailored to the northern region, ensuring alignment with overall brand objectives and market dynamics. Foster a collaborative and high-performance culture within the team. Cross-Functional Collaboration Work closely with sales, brand teams, procurement, and finance to align marketing strategies with business objectives. Manage relationships with external partners, vendors, and agencies to ensure effective execution of marketing initiatives. Strategic Planning and Execution Develop and execute annual operating plans and marketing strategies that drive brand health and business growth. Influence key decision-makers to support marketing initiatives and investments. Performance Monitoring and Reporting Deliver on KPIs such as revenue growth, market share expansion, and optimized ROI on marketing investments. Prepare and present reports on marketing performance and insights to stakeholders. Qualifications Education level and/or experience MBA or equivalent degree from a reputed B school 3 -5 years of experience in Sales/Marketing- preferably FMCG Industry Skills: Strong analytical skills, ability to find insights and propose relevant recommendations Excellent communication, presentation, negotiation skills The ability to prioritize and strong organization skills The ability to work in collaboration with multiple stakeholders (Internal & External) Change Management – flexible & prepared to adapt to meet changing requirements, committed to continuous improvement Problem Solving & Innovation Mobility: Willing to relocate for business requirement across regions Show more Show less