Regional Trade Marketing Manager

Job Description

Job Title: Regional Trade Marketing Manager Location: Hyderabad Department: Marketing Reporting To: National Trade Marketing Lead Regions: Hyd BLR, Chennai, TG, AP, Karnataka, Kerala. Industry Preference: FMCG, FMCD, D2C, Consumer Durables, Electronic Consumer Durables, or Product-Based Marketing Agencies Job Overview: The Regional Trade Marketing Manager will be responsible for implementing Below-The-Line (BTL) marketing initiatives, ensuring strong vendor coordination, and maintaining brand consistency across all regional retail touchpoints. This role requires analytical acumen, hands-on execution, and a creative approach to market activation. Key Responsibilities: • Plan and execute BTL marketing activities including POSM deployment and brand activations. • Manage vendor relationships and collaborate with Sales, Product, and Marketing teams. • Conduct detailed market analysis and competitive benchmarking to identify growth opportunities. • Ensure consistent brand positioning across all trade channels. • Coordinate with internal and external stakeholders for seamless campaign execution. • Monitor trade marketing budgets, optimize spends, and drive cost efficiencies. • Drive innovation by introducing new trade marketing elements that boost engagement and visibility. • Ensure adherence to TAT (Turnaround Time) by streamlining execution processes for greater efficiency. Must-Have Skills: • Minimum 2+ years of experience in Trade Marketing with a focus on BTL execution. • Strong hands-on experience in vendor management and working with cross functional teams. • Expertise in market analysis and benchmarking to support strategy decisions. • Creative and strategic thinking for innovative retail branding solutions. • Strong material knowledge with an understanding of branding procurement and pricing dynamics. Qualifications: • Graduate or Postgraduate degree in Marketing or a related field. • Preferred background in FMCG/FMCD/D2C/Consumer Durables/Electronic Durables or relevant agencies. Show more Show less