Regional Trade Marketing Manager

Brown Forman

5 - 10 years

7 - 12 Lacs

Bengaluru

Posted:2 weeks ago| Platform:

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Skills Required

field marketing brand activation market research distribution sales fmcg sales brand management trade marketing marketing client relationship management promotions trade channel management key account management atl marketing communication btl

Work Mode

Work from Office

Job Type

Full Time

Job Description

Lead execution planning, rollout and tracking of all national trade marketing campaigns/plans/promotions in the region.
Identify business challenges and opportunities in the region, recommend local trade marketing plans/activities with clear objectives and take approval from India trade marketing manager.
Leads planning, execution and tracking of local region trade marketing activities.
Developing and sharing business and trade marketing performance reports on a monthly, quarterly, and annual.
Competition tracking and developing & sharing comprehensive competition reports on a monthly, quarterly, and annual level.
Analyze market and consumer data to identify trends, insights and opportunities for growth.
Be a champion to the field for the brands and champion to the brands for the field.
Serve as the primary point for generating consumer and competitive intelligence and cascade through the organization and communicate back to the brand.
Responsible for impeccable budget management.
Leverage the Brown-Forman Growth Framework to develop trade marketing campaigns that resonate with target consumers and build mental and physical availability across all channels of the trade.
Develop and maintain relationships with third-party vendors and agencies, ensuring that they provide high-quality and cost-effective marketing services.

What You Bring to the Table

College/University (bachelors or Equivalent), marketing specialization preferred.
Have a bachelors degree (Major in Marketing preferred) and 5-7 years sales and marketing experience or field marketing experience within the beverage or CPG industry.
Demonstrated ability to leverage competitive intelligence when developing trade marketing plans.
Proven track record of effective planning, execution and follow up.
Ability to work in a high-pressure environment, meet deadlines and simultaneously develop, deploy, and coordinate multiple projects.
High degree of independent judgment and initiative, in a team-oriented, self-managed.
Strong organizational skills with ability to manage priorities in a fast-paced, rapidly changing environment.
Demonstrated ability to make sound business decisions, have courageous conversations, influence others, prioritize portfolio and allocate resources effectively.
Demonstrated ability to create, control, and maintain financial and/or business analyses, including budgets.

More Jobs at Brown Forman

Regional Trade Marketing Manager

Bengaluru

5.0 - 10.0 yrs

INR 7 - 12 Lacs

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