Regional Trade Marketing Manager

The Regional Trade Marketing Manager role involves developing and implementing trade marketing strategies to enhance brand visibility and drive sales growth in the assigned region. Collaboration with sales and marketing teams is crucial to ensure the alignment and effective execution of marketing initiatives. Responsibilities include leading and managing the team to execute marketing strategies tailored to the northern region while ensuring alignment with overall brand objectives. Creating a culture of collaboration and high performance within the team is essential. The role also requires close collaboration with sales, brand teams, procurement, and finance to align marketing strategies with business objectives. Managing relationships with external partners, vendors, and agencies is necessary to ensure the successful implementation of marketing initiatives. Strategic planning and execution are key aspects of the role, involving the development and implementation of annual operating plans and marketing strategies to drive brand health and business growth. Influencing key decision-makers to support marketing initiatives and investments is also a critical responsibility. Performance monitoring and reporting are vital to track KPIs such as revenue growth, market share expansion, and optimized ROI on marketing investments. Delivering reports on marketing performance and insights to stakeholders is part of the role. Qualifications for this position include an MBA or equivalent degree from a reputed B school and 3-5 years of experience in Sales/Marketing, preferably in the FMCG industry. Desired skills include strong analytical abilities, excellent communication and negotiation skills, prioritization and organization skills, collaboration with multiple stakeholders, change management, problem-solving, innovation, and mobility for potential relocation based on business requirements.,