Regional Sales Manager

Position Overview

The Area Sales Manager (ASM) is responsible for driving sales performance, outlet operational excellence, and team development across multiple Cake World retail outlets within an assigned region. This role ensures achievement of business targets, adherence to company standards, and providing leadership to Outlet Managers and their teams.

Key Responsibilities

1. Sales & Business Growth

• Monitor and drive daily, weekly, and monthly sales targets for all assigned outlets.
• Analyse sales performance and develop strategies to improve walk-ins, conversion rates, and product mix.
• Implement sales promotions, festive campaigns, and marketing activities across outlets.
• Identify low-performing outlets and prepare action plans to improve results.

2. Outlet Operations Management

• Conduct regular outlet visits to ensure SOPs, hygiene, quality, and service standards are maintained.
• Ensure product display, stock rotation, FIFO, and merchandising guidelines are followed.
• Review daily SOD/POD, wastage reports, cash handling, and documentation from each outlet.
• Ensure 100% compliance in audits (operations/audit/finance/hygiene).

3. People Management & Training

• Supervise and support all Outlet Managers and team members within the region.
• Conduct regular staff training: sales techniques, customer service, hygiene, SOPs, and upselling.
• Ensure proper staff grooming, discipline, and punctuality across outlets.
• Assist HR in manpower planning, recruitment, and managing attrition.

4. Customer Service Excellence

• Ensure all outlets maintain high standards of customer service.
• Review customer complaints and ensure zero pending resolutions.
• Implement customer experience improvement measures across outlets.

5. Inventory & Wastage Control

• Manage stock planning, forecasting, and timely replenishment for all outlets.
• Review wastage reports daily and implement corrective measures.
• Ensure stock accuracy, expiry checks, and no product shortages/excess.
• Coordinate with production and warehouse teams for efficient supply chain management.

6. Cash & Financial Control

• Monitor daily cash collection, POS settlement, and ensure zero discrepancies across all outlets.
• Review and verify daily sales reports from each Outlet Manager.
• Support finance department during audits and inventory checks.

7. Reporting & Documentation

• Submit daily/weekly sales updates to management.
• Maintain MIS reports on sales, staff performance, stock, wastage, and outlet issues.
• Prepare competitor analysis, market trends, and business improvement insights.

Required Skills & Qualifications

• Minimum 3–5 years of experience in retail/FMCG/F&B sector.
• Experience in managing multiple retail outlets (mandatory).
• Strong leadership, analytical, and decision-making skills.
• Excellent communication and team-handling abilities.
• Strong knowledge of retail SOPs, sales operations, and product management.
• Proficient in Excel, reporting tools, and POS systems.
• Ability to multitask and work under pressure.

Key Performance Indicators (KPIs)

• Regional Sales Achievement
• Walk-In & Conversion Growth
• New Product Sales %
• Zero Pending Customer Complaints
• Wastage Control %
• Stock Accuracy
• Outlet Audit Score
• Attrition Rate & Staff Productivity
• Training Compliance

Working Conditions

• Frequent outlet visits (field role).
• Flexible to work weekends, public holidays, and peak festive seasons.
• Must be comfortable managing Multiple outlets depending on region.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person