Regional Sales Manager

Assistant Regional Manager – EBO (Bihar)

Location: Patna

Reporting To: Zonal Head

Role Objective

Assistant Regional Sales Manager – EBO (Bihar)

Key Responsibilities

Sales & Business Performance

• Own and achieve

  regional sales, growth, and profitability targets

  for Bihar EBOs.
• Drive

  like-to-like growth

  , seasonal performance, and store ramp-ups.
• Monitor daily, weekly, and monthly sales metrics and initiate corrective actions.
• Improve

  sell-through, inventory turns, and stock productivity

  across stores.

EBO Operations & Execution

• Manage all

  Exclusive Brand Outlets

  in Bihar, ensuring SOP adherence.
• Ensure strong execution of

  VM guidelines, pricing discipline, promotions, and markdowns

  .
• Drive superior

  customer experience and service standards

  across stores.
• Coordinate with

  retail operations, planning, supply chain, VM, and marketing teams

  for smooth execution.

Team Leadership & Capability Building

• Lead and develop

  Cluster Managers, Store Managers, and frontline teams

  .
• Set KPIs, conduct regular business reviews, and drive performance improvement plans.
• Build strong talent pipeline, ensure engagement, and control attrition.
• Create a performance-driven, ownership-led culture.

Market Expansion & Network Growth

• Identify opportunities for

  new EBO openings, relocations, and closures

  in Bihar.
• Support feasibility studies, business cases, and store launch execution.
• Build and manage strong relationships with

  landlords and mall management

  .

Governance & Cost Control

• Ensure compliance with

  company policies, audits, and statutory requirements

  .
• Control regional expenses and improve store-level profitability.
• Ensure smooth execution of

  new launches, EOSS, and marketing campaigns

  .

Key Performance Indicators (KPIs)

• EBO sales achievement & LFL growth
• Store profitability
• Inventory turns & sell-through
• VM & audit compliance
• Team productivity & attrition

Candidate Profile

Experience

• 8–12 years

  of retail sales experience with

  strong EBO exposure

  .
• Minimum

  3–4 years managing multi-store / regional EBO operations

  .
• Experience in

  fashion / apparel / lifestyle retail

  , preferably women’s ethnic wear.
• Prior responsibility for a

  metro market like Bihar

  is highly preferred.

Skills & Competencies

• Strong understanding of

  EBO economics and retail KPIs

• Excellent people leadership and execution capability
• High ownership mindset with hands-on operational approach
• Strong analytical, communication, and stakeholder management skills

Education

• Graduate in any discipline; MBA preferred