Regional Recruitment Advisor- South Asia supporting University of Massachusetts Lowell

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About University:

The University of Massachusetts Lowell is a Research 1 public university committed to excellence in teaching, research and community engagement. UMass Lowell offers affordable, experience-based undergraduate and graduate academic programs taught by internationally recognized faculty who conduct research to expand the horizons of knowledge and sustainable practices. The programs span and interconnect the disciplines of business, education, engineering, fine arts, health, humanities, sciences and social sciences. The university continues to build on its founding tradition of innovation, entrepreneurship and partnerships with industry and the community to address challenges facing the region and the world.

About OneStep Global:

OneStep Global, a market entry firm specialized in the higher education sector. OneStep Global helps global universities, colleges, government organizations to land and expand across Asia, through stake holder management and in country representation. OneStep Global has been working with very prestigious universities and colleges across the world. The solutions vary from market development, market entry and market presence. 

The Role

The Regional Recruitment Advisor- South Asia will represent the US university in South Asia, with a focus on India and surrounding markets, and will be responsible for developing and implementing strategies to grow international student enrolments.

This role is pivotal in helping the university achieve its ambitious internationalisation and growth objectives. The postholder will be responsible for market planning, student recruitment activities, agent and partner management, and in-country support for prospective students.

The role will also involve working closely with UMass Lowell team including but not limited to admissions, international advisors, and marketing teams to ensure a seamless applicant experience and alignment with institutional policies, US visa and immigration requirements.

This is a front-facing, strategic operational role that requires a results-oriented, self-driven professional who can engage with diverse stakeholders across the region while representing the university’s values and brand.

The post holder will be required to undertake significant travel across India and, on occasion, may be asked to assist with other activity across the South Asia region. It is expected that the post holder will be based in India, in a facilitated office.

Key

·      Design and implement a South Asia recruitment strategy to deliver against the university’s international student enrolment targets.

·      Identify new opportunities in the region based on data and market intelligence.

·      Work with local stakeholders to strengthen the university’s presence and visibility in the region.

Student Recruitment & Engagement

·      Attend recruitment fairs, school visits, events and counselling sessions to promote the university’s programmes in India, Bangladesh, Sri Lanka and Nepal.

·      Provide prospective students and parents with accurate information on academic programmes, scholarships, living in US, and visa processes.

·      Conduct pre-departure briefings and offer-holder engagement events to improve offer-to-acceptance conversion.

Agent & Partner Management

·      Manage and expand the network of approved education agents across South Asia, ensuring they are trained and updated on US education policies and university offerings.

·      Monitor agent performance and ensure ethical and compliant recruitment practices.

·      Maintain strong relationships with schools, counsellors, and alumni to strengthen referral pipelines.

Admissions & Compliance Collaboration

·      Liaise with the admissions team to resolve application queries and ensure timely processing of offers.

·      Follow the changes impacting student recruitment and ensure responsible recruitment practices.

Marketing & Events

·      Collaborate with the marketing team to create region-specific campaigns highlighting the advantages of studying at UMass Lowell and in the US.

·      Support promotional activities including scholarship announcements, webinars, and digital campaigns.

·      Organise and support agent training sessions, alumni events, and academic staff visits to the region.

Data, Reporting & Budget

·      Analyse market data and competitor trends to make evidence-based recommendations.

·      Prepare monthly and quarterly reports on applications, offers, conversions, and market feedback.

·      Manage and monitor regional budgets to ensure maximum ROI.

Team Leadership & Collaboration

·      Work closely with UMass Lowell enrollment team, other in-country representatives, and faculty to ensure alignment with university-wide goals.

Requirements:

Education:

• Degree-level education (master’s preferred) from a recognised university, ideally with US study or work abroad experience.

Experience:

·      5 - 8 years in international student recruitment in India, preferably for US based or other international higher education institution.

·      Proven experience in planning and implementing effective recruitment and conversion plans to maximize student enrolment from priority markets

·      Proven experience managing extensive agent networks and achieving student enrolment growth

·      Strong knowledge of US higher education, its guidelines, immigration landscape and global study trends.

Skills & Competencies:

·      Excellent stakeholder management skills, with a focus on building trust and long-term partnerships.

·      Excellent customer service skills

·      Strong presentation and communication skills, including experience delivering student-facing sessions.

·      Familiarity with CRM systems, application pipelines, and data reporting tools.

·      Creative problem-solving abilities and a proactive, entrepreneurial mindset.

·      Ability to work independently, manage competing priorities, and deliver results within tight timelines.

Other Requirements:

·      Willingness to travel extensively (approx. 20 weeks annually) across South Asia.

·      Ability to work evenings/weekends for events as required.

·      Valid passport and right to travel internationally, including visits to US for training or familiarization.

·      Fluency in English

Availability and start date

Immediate, however any notice period for the right candidate will be honoured

NOTE:

OneStep Global is an equal opportunities employer and is committed to the employment policies, procedures and practices which do not discriminate on grounds such as gender, marital status, family status, age, disability, race, religious belief, sexual orientation.