Regional Manager - Franchisee Sales

Location:

Function:

Reporting to:

Travel:

active, convertible pipeline of investors

• Pipeline & Closures

• Source, nurture, and

  convert qualified franchise investors

  (HNI/SME/retail operators) for EBO formats (FOFO/FOCO/COCO).
• Maintain a 90-day rolling funnel with clear stage gates; drive

  monthly closure targets

  .

• Market Development

• City/cluster-wise mapping: trade potential, catchments, rentals, competitor footprint, and white spaces.

• Site selection

  with data-backed ROI (capex/opex, rent:revenue, payback, IRR).

• Deal Structuring & Documentation

• Lead commercials: franchise fee, security deposit, revenue share, inventory norms, marketing fund, territory rights.

• Draft/review

  LOI, MOU &

  Franchise Agreements

  (termination, non-compete, SLAs, brand standards) with legal.

• EBO Launch Execution

• Coordinate design/BOQ, vendor onboarding, fit-out timelines, brand guidelines, store opening plan.
• Ensure

  TAT from LOI to go-live

  within agreed SLAs; handover SOPs and operational checklist.

• Partner Success & Compliance

• First-90-day sales ramp plan: product mix, pricing, training, local marketing, and opening inventory norms.
• Periodic business reviews with franchisees; maintain store audits and compliance/NPS.

• Governance & Reporting

• Maintain CRM hygiene, MIS, forecast accuracy; present weekly funnel, wins, risks, and actions.

• Minimum 5 years recent, hands-on experience

  in

  Franchisee & EBO expansion in North India

  with proven closures.

• Active, current list of franchise investors

  (with contactability) and relationships with channel developers/brokers.
• Strong command over

  franchise sales agreements

  and supporting docs (LOI, MOU, territory annexures, termination, SLA).
• Proven record of taking

  stores live end-to-end

  (site to opening) with measurable outcomes (payback, rent:revenue).
• Industry fit:

  Decor / Mattress / Furnishing

  (home retail preferred). Multi-brand & premium format exposure is a plus.
• Financial acumen: build ROI models, read P&L, negotiate commercials.
• Tools: CRM (Salesforce/HubSpot), Excel/Google Sheets for unit economics, basic PPT for proposals.
• Excellent stakeholder management, negotiation, and on-ground execution.

• Experience with

  cluster launches

  (5–20 stores per quarter) and

  channel partner networks

  in Tier 2/3/4 cities.
• Real-estate network for high-street/mall catchments; comfort with landlord negotiations and municipal/shop & est. norms.
• Team-building exposure (hiring/mentoring city leads or franchise acquisition reps).

• Closures:

  X franchise LOIs signed;

  Conversion Rate:

  enquiry→LOI→agreement benchmarks met.

• Go-Lives:

  Y EBOs opened;

  TAT:

  LOI→launch within Z days.

• Unit Economics:

  average

  payback ≤ 24 months

  , rent:revenue within targeted band.

• Partner NPS:

  ≥ target, with zero critical compliance deviations.

• Funnel Health:

  3× target coverage in qualified stage.

• Competitive fixed +

  aggressive performance incentives

  linked to closures, go-live TAT, and partner success.
• Benefits as per company policy. Seniority/grade (Manager to AVP) based on past record.