Company Description We suggest you enter details here. Role Description This is a full-time on-site role for an Area Sales Manager located in Jaipur. The Area Sales Manager will be responsible for managing sales activities within the designated area, developing and implementing sales strategies, maintaining relationships with key clients, and monitoring market trends and competitor activities. The individual will also be responsible for achieving sales targets, conducting market analysis, and providing regular sales reports to management. Qualifications Proven experience in sales and sales management Ability to develop and implement effective sales strategies Strong relationship-building and client management skills Market analysis and competitor monitoring skills Excellent communication and negotiation skills Strong analytical and problem-solving abilities Ability to work independently and as part of a team Experience in the mattress industry is a plus Bachelor's degree in Business, Marketing, or a related field
Location: Delhi-NCR (field-intensive across North India: Delhi, Haryana, Punjab, HP, Uttarakhand, UP, Rajasthan, J&K) Function: Growth – Franchise Development & Exclusive Brand Outlets (EBOs) Reporting to: Head – GTM / Sales Travel: 50–70% About the Role Own end-to-end franchisee acquisition and EBO rollout across North India. You’ll bring an active, convertible pipeline of investors , close franchise deals, and take stores live on time with the right unit economics, ensuring franchise partner success and brand compliance. Key Responsibilities Pipeline & Closures Source, nurture, and convert qualified franchise investors (HNI/SME/retail operators) for EBO formats (FOFO/FOCO/COCO). Maintain a 90-day rolling funnel with clear stage gates; drive monthly closure targets . Market Development City/cluster-wise mapping: trade potential, catchments, rentals, competitor footprint, and white spaces. Site selection with data-backed ROI (capex/opex, rent:revenue, payback, IRR). Deal Structuring & Documentation Lead commercials: franchise fee, security deposit, revenue share, inventory norms, marketing fund, territory rights. Draft/review LOI, MOU & Franchise Agreements (termination, non-compete, SLAs, brand standards) with legal. EBO Launch Execution Coordinate design/BOQ, vendor onboarding, fit-out timelines, brand guidelines, store opening plan. Ensure TAT from LOI to go-live within agreed SLAs; handover SOPs and operational checklist. Partner Success & Compliance First-90-day sales ramp plan: product mix, pricing, training, local marketing, and opening inventory norms. Periodic business reviews with franchisees; maintain store audits and compliance/NPS. Governance & Reporting Maintain CRM hygiene, MIS, forecast accuracy; present weekly funnel, wins, risks, and actions. Must-Have Qualifications Minimum 5 years recent, hands-on experience in Franchisee & EBO expansion in North India with proven closures. Active, current list of franchise investors (with contactability) and relationships with channel developers/brokers. Strong command over franchise sales agreements and supporting docs (LOI, MOU, territory annexures, termination, SLA). Proven record of taking stores live end-to-end (site to opening) with measurable outcomes (payback, rent:revenue). Industry fit: Decor / Mattress / Furnishing (home retail preferred). Multi-brand & premium format exposure is a plus. Financial acumen: build ROI models, read P&L, negotiate commercials. Tools: CRM (Salesforce/HubSpot), Excel/Google Sheets for unit economics, basic PPT for proposals. Excellent stakeholder management, negotiation, and on-ground execution. Good to Have Experience with cluster launches (5–20 stores per quarter) and channel partner networks in Tier 2/3/4 cities. Real-estate network for high-street/mall catchments; comfort with landlord negotiations and municipal/shop & est. norms. Team-building exposure (hiring/mentoring city leads or franchise acquisition reps). Success Metrics (first 6–12 months) Closures: X franchise LOIs signed; Conversion Rate: enquiry→LOI→agreement benchmarks met. Go-Lives: Y EBOs opened; TAT: LOI→launch within Z days. Unit Economics: average payback ≤ 24 months , rent:revenue within targeted band. Partner NPS: ≥ target , with zero critical compliance deviations. Funnel Health: 3× target coverage in qualified stage. Compensation Competitive fixed + aggressive performance incentives linked to closures, go-live TAT, and partner success. Benefits as per company policy. Seniority/grade (Manager to AVP) based on past record.