Quick Commerce Manager

Job Title: Manager – Quick Commerce (FMCG Products)

Department: Sales & Business Development / E-commerce
Reports To: Head – E-commerce / VP – Sales
Location: Vadodara
Industry: FMCG (Fast-Moving Consumer Goods)

Role Summary

The Manager – Quick Commerce is responsible for driving sales and strategic partnerships with quick commerce platforms (e.g., Blinkit, Zepto, Instamart, BigBasket Now) for FMCG products. This role involves end-to-end ownership of category management, sales planning, P&L accountability, and relationship building to maximize visibility and revenue through these fast-paced e-commerce channels.

Key Responsibilities

1. Business Strategy & Planning

• Develop and execute the quick commerce strategy aligned with overall e-commerce and brand objectives.
• Identify growth opportunities within the Q-commerce ecosystem and create go-to-market plans.
• Forecast and plan SKU assortment, stock, and promotional calendars based on sales trends and consumer behavior.

2. Channel & Partner Management

• Own relationships with quick commerce platforms like Blinkit, Instamart, Zepto, etc.
• Manage partner negotiations including margin, listing fees, visibility investments, and joint business plans (JBPs).
• Drive collaboration for platform events, exclusive launches, and seasonal activations.

3. Category & Assortment Management

• Ensure the right product assortment, pricing, and inventory availability across platforms.
• Work closely with internal category, supply chain, and marketing teams to ensure product visibility and performance.
• Track sales performance by SKU/category and recommend interventions.

4. Sales & Revenue Delivery

• Own and deliver the monthly and quarterly sales targets for the Q-commerce channel.
• Monitor key metrics (GMV, fill rates, return rates, OOS%) and ensure corrective actions are taken proactively.
• Drive upselling and bundling strategies to improve average order value and margins.

5. Digital Marketing & Promotions

• Plan and execute digital campaigns in partnership with platform teams and internal brand marketing.
• Track ROI on spends, optimize campaign performance, and drive share of voice (SOV).
• Coordinate content, banners, and media placements for better visibility.

6. Data Analysis & Reporting

• Generate regular performance reports and dashboards for internal stakeholders.
• Analyse consumer behaviour, price sensitivity, and competitor performance on Q-commerce platforms.
• Present insights and strategies to senior management for decision-making.

Key Skills & Competencies

• Strong understanding of the quick commerce landscape and its operational model.
• Analytical mindset with strong Excel/Google Sheets and data interpretation skills.
• Experience with P&L ownership and demand forecasting.
• Ability to work cross-functionally with supply chain, marketing, and finance.
• Strong negotiation, communication, and relationship management skills.
• Agility to adapt in a fast-paced, dynamic environment.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 4–7 years of experience in FMCG sales, e-commerce, or Q-commerce management.
• Prior experience in handling quick commerce or e-commerce platforms is a must.

Preferred Tools/Technologies

• MS Excel, Google Analytics, Power BI/Tableau
• E-commerce analytics dashboards (from platforms like Blink it, Zepto)
• Familiarity with CRM and OMS tools (Salesforce, Uni commerce, etc.)

Job Type: Full-time

Pay: ₹12,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift

Work Location: In person