Publisher development executive

Job Description

Job Description: Publisher development executive Responsibilities: • Initiate first-level contact with prospective leads through Account-based Sales. • Create and execute outreach strategies in collaboration with sales ops and ad ops teams. • Develop efficient strategies to transition closed deals to Account Managers for onboarding and account management. • Lead discovery calls with prospects to understand their revenue and organisational goals. • Gather intelligence on prospects' needs, pain points, and bottlenecks. • Understand customer goals, plans, challenges, timelines, budgets, and internal hierarchies. • Structure and orchestrate deals to meet company revenue goals. • Handle objections and address challenges, queries, and concerns from publishers. • Set up demo calls with prospects to showcase our products and solutions. • Generate and track a healthy sales pipeline, developing and communicating accurate revenue forecasts for internal planning. • Log all activities in the CRM and maintain CRM adherence to ensure a clean repository of sales and marketing data. • Stay up to date with all product releases and sales collateral. • Resolve customer queries while displaying deep industry knowledge. • Build a knowledge base and canned responses for common queries. • Help users understand the tool/product better. Qualifications: Professional Competencies: • 1-2 years of sales experience with digital publishers, ad networks, and CTV channels. • Understanding of analytics and ad networks (AdSense, AdX, and DFP). • Preferred: A book of key contacts and decision-makers in the digital video publishing and CTV market. • Excellent verbal and written communication skills in English. • Ability to design and set processes that are clear to others. • Preferred: Prior experience in publisher-focused sales/customer success roles. • Proficiency in MS Excel and Google Spreadsheets. • Great attention to detail, structured and analytical approach, critical and logical thinking. • Highly motivated self-starter who can own the process and work independently. • Consistent track record of achieving sales objectives and demonstrable planning and forecasting skills. • Ability to work in a dynamic environment. Cultural Competencies: • Must be able to work primarily between the hours of 9:30 AM - 6:30 PM IST. • Must have a player/coach mentality, willing to both execute and lead. • Ability to juggle multiple projects concurrently and set and meet deadlines. • Skilled at receiving and providing direct feedback. • Collaborative mindset and great teamwork skills. • Entrepreneurial and adaptable; great learning skills. • Curious, research-minded, and data-informed. • Able to search for possible solutions and apply them. • Creative confidence. • Proactive communicator. • A sense of humor and a love of online culture. Show more Show less