Publisher development executive

1 - 5 years

0 Lacs

Posted:5 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Publisher Development Executive, your primary responsibility will be to initiate contact with potential leads through Account-based Sales. You will collaborate with the sales ops and ad ops teams to create and implement outreach strategies. Additionally, you will be tasked with developing efficient plans to transition closed deals to Account Managers for onboarding and account management. In this role, you will lead discovery calls with prospects to gain insight into their revenue and organizational objectives. It will be essential for you to gather information on the needs, pain points, and bottlenecks of potential clients. Understanding their goals, plans, challenges, timelines, budgets, and internal hierarchies will be crucial in structuring and executing deals to meet company revenue targets. You will also handle objections and address challenges, queries, and concerns from publishers, while setting up demo calls to showcase our products and solutions to prospects. Managing a healthy sales pipeline, communicating accurate revenue forecasts, and maintaining CRM adherence are key aspects of this position. To excel as a Publisher Development Executive, you should have 1-2 years of sales experience within digital publishers, ad networks, and CTV channels. Proficiency in analytics and ad networks such as AdSense, AdX, and DFP is required. Preferred qualifications include a network of key contacts in the digital video publishing and CTV market, along with excellent verbal and written communication skills in English. The ideal candidate will possess strong organizational skills, attention to detail, and an analytical approach. Proficiency in MS Excel and Google Spreadsheets is necessary, as well as the ability to work independently in a dynamic environment. Demonstrating a track record of achieving sales objectives, planning, and forecasting skills will be advantageous. Culturally, you should be available between 9:30 AM - 6:30 PM IST and exhibit a player/coach mentality. Managing multiple projects simultaneously, meeting deadlines, providing and receiving direct feedback, and fostering a collaborative mindset are qualities that will contribute to your success in this role. Being entrepreneurial, adaptable, research-minded, data-informed, and proactive in communication are also essential cultural competencies for this position.,

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