Public Relations Executive

Company Description

Seven Seas Hotel, established in 1995, is a premier luxury destination in Delhi known for its chic European architecture and avant-garde design. The hotel offers over 100 contemporary rooms with plush beddings, upgraded bath amenities, and high-speed internet access. It features a total meeting space of 100,000 sq ft, including three banquet halls, two nightclubs, a shopping complex, and various dining options. Conveniently located near major transportation hubs, Seven Seas Hotel is the ideal choice for business and social events, accommodating up to 4,000 guests.

Role Description

This is a full-time on-site role for an Event Sales Coordinator located in Delhi, India. The Event Sales Coordinator will be responsible for managing and coordinating events, providing excellent customer service, executing event plans, and ensuring smooth event operations. Daily tasks include liaising with clients, managing schedules, coordinating with vendors, and handling sales inquiries. The role involves continuous communication with clients and staff to ensure optimal event experiences.

Key Responsibilities:

• Representation and Management:

• Agencies represent influencers and manage their careers, helping to secure deals and collaborations with brands.
• They handle the administrative aspects, such as contracts, negotiations, and payments, allowing influencers to focus on creating content.

• Securing Brand Deals:

• Agencies have established relationships with brands and can pitch influencers for specific campaigns.
• They match influencers with brands whose values and target audiences align with the influencer's own.

• Influencer Identification and Outreach:

• Research and identify potential influencers across various social media platforms (Instagram, YouTube, TikTok, etc.) who align with our brand values and target audience.
• Conduct outreach to potential influencers and negotiate collaboration terms.

• Strategy Development & Campaign Management:

• Agencies manage the end-to-end execution of campaigns, including briefing influencers on brand requirements, timelines, and key messages.
• They oversee content approval processes and ensure that influencers meet deadlines and adhere to brand guidelines.
• Identify key performance indicators (KPIs) for influencer campaigns and ensure they align with overall marketing goals.

• Negotiation and Contracts:

• Agencies negotiate terms, rates, and deliverables on behalf of influencers to ensure fair compensation and clear expectations.
• They handle contract details, ensuring all legal aspects are covered and protecting the interests of the influencer.

• Relationship Building:

• Build and maintain strong relationships with influencers, agencies, and other partners.
• Foster a community of influencers who are passionate about our brand.

• Content Strategy and Creative Guidance:

• Agencies often provide creative guidance to help influencers produce content that aligns with the brand’s objectives while maintaining the influencer’s unique voice.
• They assist in developing content strategies that maximize engagement and reach.
• Oversee the creation of influencer content to ensure it aligns with brand guidelines and campaign objectives.

• Performance Analysis:

• Agencies track and analyze campaign performance, providing detailed reports on metrics such as engagement, reach, and conversion rates.
• They use this data to optimize future campaigns and demonstrate the influencer’s value to brands.

• Trends and Best Practices:

• Stay up-to-date with the latest trends and best practices in influencer marketing.
• Continuously refine and innovate influencer marketing strategies.

• Crisis Management:

• Agencies support influencers in managing any negative publicity or crises, helping to protect and rebuild their reputation.
• They provide strategic advice on how to handle controversies or backlash from the public or media.